Case Study: Guggenheim Museum Flagship Project Flashcards Preview

As Geography- Rebranding Places Unit 2 > Case Study: Guggenheim Museum Flagship Project > Flashcards

Flashcards in Case Study: Guggenheim Museum Flagship Project Deck (6)
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1

Where is it?

Bilbao, Spain.

2

What is a flagship project?

Large scale, expensive projects designed to make a radical change to a place's image and generate media interest.
They're top down initiatives, which means the idea and funding come from local or national government and big business.

3

Why was there a need for rebranding?

The decline in industry in Bilbao (an industrial port) in the 1970s and 80s led to high unemployment and many social problems in the area.

4

When was it opened?

The Guggenheim museum was opened in 1997 as a flagship project designed to act as a catalyst for regeneration of the Bilbao area.

5

What has it achieved?

The art museum is housed in an eye catching building that attracts around 1 million visitors and an estimated extra 150-200 million euros each year.

6

What further regeneration of the area have occurred?

New tram and bus lines, further cultural centres and concert venues, and improved buildings and services.