Flashcards in Case Study: The Eden Project Deck (4)
What was the Eden Project built on?
A brownfield site (china clay Quarry)
Positives to the rebranding.
Visitor numbers- initial estimates- 750 000, in fact 1.9 million came. Numbers have now stabilised at 750 thousand a year.
Within six months, it was the UK’s third most visited attraction. Over 6 million people visited in the first 4 years.
Visitor spending- each visitor to the Eden Project spends on average £150 in Cornwall.
500 jobs in Eden project and 2500 jobs created (virtuous cycle)
Buys local produce.
Negatives to the rebranding.
Traffic levels- visitor levels have produced huge traffic problems with traffic sometime at a standstill. Local lorry drivers have estimated that journeys have increased by 30 minutes.
Pollution and air quality- ironically the major source of pollution in the area.
Almost all visitors arrive by road, and few by by cycle, bus or rail.
Although there is a bus link from St Austell, few use it.
The 3500 cars that fill Eden’s parking spaces, generate more CO2 emissions than all other sources in St Austell combined.