Chapter 9 - Public Opinion Flashcards Preview

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Flashcards in Chapter 9 - Public Opinion Deck (12):
1

Public opinion

The collection of attitudes and preferences of the mass public

2

Population

In statistical research, the entire group about which you want to learn, such as all adults living in the United States

3

Sample

In statistical research, a subset of the population chosen to provide information for the research about the population

4

Random selection

Choosing a sample such that each member of a population has an equal chance of being selected into the sample

5

Margin of error

In statistical research, the range of outcomes we expect for a population, given the data revealed by a sample drawn from that population

6

Biased sample

A sample that, because it does not accurately represent the overall population, is likely to lead to erroneous conclusions about the population

7

Rationality

The habit of choosing the best choice among available options given one’s interests and information

8

Priming

The psychological process of shaping people’s perceptions of a particular issue, figure, or policy

9

Framing

Establishing the context for an issue in such a way as to emphasize certain aspects over others

10

Ideology

A coherent, organized set of ideas and principles that function as a core on which individuals draw when forming their attitudes about public affairs

11

Party identification (or partisanship)

Loyalty or psychological attachment to a political party

12

Non- attitude

A lack of opinion on an issue or an opinion so weakly held that it does not enter into a person’s calculations about voting or taking some other political action, even though the person may express an opinion to a pollster