Commercialisation of Sport Flashcards
(11 cards)
1
Q
Define COMMERCIALISATION
A
- Treatment of sports as a commodity involving the buying and selling of assets
- With the market as the driving force behind sport
2
Q
What 3 FACTORS effect COMERCIALISATION?
A
- Media
- Endorsements
- Sponsorships
3
Q
What is the GOLDEN TRIANGLE?
A
- A commercialisation model that links sports, media and sponsorship
- To create a successful financial product
4
Q
What is MERCHANDISING?
A
- Use of a brand or image from a product
- Is used to sell another
5
Q
What is ENDORSEMENT?
A
- Giving approval to a product or service
- And receiving payment in return
6
Q
What is a SPONSORSHIP?
A
- Providing funds or other forms of support to an individual or event
- In return for some commercial return
7
Q
What is ADVERTISING?
A
- Using sport to promote goods or services
- To improve sale and market business
8
Q
How has the CHANGE of SPECTATORISM over the centuries effected COMMERCIALISATION?
A
- Increase in free time in latter 1800s gave rise to participation and spectatorism
- This caused businesses to advertise and promote goods and services, so increased sponsorships
9
Q
Define BROKEN-TIME PAYMENTS
A
- Payments made to performers to compensate for lost wages
- When taking time of work to play
10
Q
What were the effects of the ABSENCE of BROKEN-TIME PAYMENTS on PERFORMERS?
A
- Pressurised young labourers to commit to training rather than work
- Resulting in a loss of wages with no compensation
11
Q
Describe how BROKEN-TIME PAYEMENTS CHANGED over the centuries in regards to COMMERCIALISATION
A
- More spectators and investment = more money = increased quality of play
- B-TP introduced which upset middle class clubs and authorities
