The Golden Triangle

Question 1

What does the GOLDEN TRIANGLE LINK and SHOW?

Answer 1

• Links the influence between Media, Sponsorship and Sport
• Without one, the other 2 cannot survive
• Shows how money can be made through sporting events

Question 2

Describe how MEDIA effects SPORT, and how that effects SPONSORSHIPS

Answer 2

• Media brings more exposure to sport on the global stage
• Attracts sponsorships for monetary business gains

Question 3

Describe what is meant by the AMERICANISATON MODEL

Answer 3

• Influence of American culture an business provides sport
• With entertainment, business and sale of TV rights allowing source of funding

Question 4

What are the PROS of the GOLDEN TRIANGLE?

Answer 4

• Increase in diverse role models
• Greater levels of sponsorship
• Popularity of sport increases due to exposure
• Profits can be made and invested into grassroots

Question 5

What are the CONS of the GOLDEN TRIANGLE?

Answer 5

• Fundings can be withdrawn if bad performance
• Only high profile sports attract media attention
• Influence of sponsors and investors overpower NGB’s
• Increased pressure to succeed leads to deviant behavior
• Kick off times are adjusted to media instead of fans