Communications - Chapter 14 Flashcards Preview

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Flashcards in Communications - Chapter 14 Deck (32):
1

What is in Chapter 14?

1. Preparing Effective Oral Presentations
2. Methods for Organizing an Oral Presentation
3. Building Audience Rapport Like a Pro
4. Techniques for Gaining and Keeping Audience Attention
5. Outlining an Oral Presentation

2

What else is in Chapter 14?

6. Planning Visual Aids, Handouts, and Multimedia Presentations
7. Eight Steps to a Powerful Multimedia Presentation
8. Polishing Your Delivery and Following Up
9. Combating Stage Fright
10. Adapting to International and Cross-Cultural Audiences
11. Improving Telephone and Voice Mail Skills

3

How do you Know your purpose in Oral Presentations?

1. Decide what you want your audience to believe, remember, or do when you finish.
2. Aim all parts of your talk toward your purpose.
Know your purpose.

4

How do you Organize the introduction in Oral Presentations?

1. Capture attention with a promise, startling fact, question, quotation, problem, or story.
2. Establish your credibility by identifying your position, expertise, knowledge, or qualifications.
3. Preview your main points

5

How do you Organize the body of your Oral presentation?

1. Develop two to four main points.
2. Streamline your topic and summarize its principal parts.
3. Arrange by one or more of the methods in this chapter.

6

Give an example of Chronology.

Example: Describe the history of a problem, organized from the first sign of trouble to the present.

7

Give an example of Geography/space.

Example: Arrange a discussion of the changing demographics of the workforce by regions, such as East Coast, West Coast, and so on.

8

Give an example of Topic/function/conventional grouping.

Example: Organize a report discussing mishandled airline baggage by the names of airlines.

9

Give an example of Value/size.

Example: Arrange a report describing fluctuations in housing costs by house value groups (houses that cost $100,000, $200,000, and so on).

10

Give an example of Journalism pattern.

Example: Explain how identity thieves ruin your good name by discussing who, what, when, where, why, and how.

11

Give an example of simple/complex.

Example: Organize a report explaining genetic modification of plants by discussing simple seed production, progressing to complex gene introduction.

12

Give an example of Importance.

Example: Organize from most important to least important the reasons a company should move its headquarters to a specific city.

13

Give an example of Problem/solution.

Example: Discuss a problem and then discuss its possible solutions.

14

Give an example of Best case/worst case.

Example: Analyze whether two companies should merge by presenting the best-case result (e.g., improved market share) and worst-case result (e.g., devalued stock).

15

Give an example of Comparison/contrast (pro/con).

Example: Compare organic farming methods with those of modern industrial farming.

16

How do organize the conclusion of oral presentation?

1. Summarize your main themes.
2. Leave the audience with a specific and memorable “takeaway.” Tell how listeners can use this information, why you have spoken, or what you want them to do.
3. Include a statement that allows you to leave the podium gracefully.

17

How do you build rapport with the audience with effective imagery?

1. Analogy example: A wiki is similar to a collection of post-it notes.
2. Metaphor example: Time is a river flowing from the past into the future.
3. Simile example: Launching a hedge fund is like buying a lottery ticket.

18

How else do you build rapport with the audience with effective imagery?

1. Personal anecdote example: I started this business in my garage . . . .
2. Personalized statistics example: Consumers paid $28 billion for coffee last year. That means that every coffee drinker in this room spent $364 last year on coffee.

19

How do you build rapport with the audience with Worst- and best-case scenario?

Worst- and best-case scenario: In a worst-case scenario, spammers may now work with overseas organized crime groups, employing Trojan-horse attacks that can turn PCs into “zombie” machines that spew out spam under the noses of their unwitting owners.

20

What are techniques of building rapport with the audience with effective imagery?

1. Analogy
2. Metaphor
3. Simile
4. Personal anecdote
5. Personalized statistics
6. Worst- and best-case scenario

21

What are verbal signposts?

1. Previewing
- Now we will consider the opposite view.
Next I'm going to discuss . . . .
2. Summarizing
- "You see, then, that the most important elements are . . ."
- "Let me review the major problems I have presented . . . ."

22

What are verbal signposts?

3. Switching directions
- "Up to this point, I have talked only about . . . ; now let's look at . . . ."
- "Those are all good reasons to support the proposal. But let's also consider the negatives."

23

What are Nonverbal messages?

1. Look terrific!
2. Animate your body.
3. Speak extemporaneously.
4. Punctuate your words.
5. Get out from behind the podium.
6. Vary your facial expression.

24

1. How do you keep audience attention with a promise?

"By the end of the presentation, you will be able to . . "

25

2. How do you keep audience attention with drama?

"Tell a moving story; describe a serious problem."

26

3. How do you keep audience attention with Eye contact?

Command attention at the beginning by making eye contact with as many people as possible.

27

4. How do you keep audience attention with Movement?

Leave the lectern area. Move toward the audience.

28

5. How do you keep audience attention with Questions?

Ask for show of hands. Use rhetorical questions.

29

6. How do you keep audience attention with Demonstrations?

Include a member of the audience.

30

7. How do you keep audience attention with Samples/gimmicks?

Award prizes to participants; pass out samples.

31

8. How do you keep audience attention with Visuals?

Use a variety of visual aids.

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9. How do you keep audience attention with Self-Interest?

Tell the audience what’s in it for them.