Elections and Campaigns -- Chapter 8 Vocab Flashcards Preview

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Flashcards in Elections and Campaigns -- Chapter 8 Vocab Deck (27):
1

blanket primary

A variant of the open primary in which all nominated candidates for each party are present on the ballot, allowing voters to vote for candidates of different parties.

2

closed primary

A type of primary in which the voter must be a registered member of a political party to vote in that party’s primary.

3

coattails (political)

The tendency of lesser-known or weaker candidates to profit in an election because of a more popular candidate on the ticket.

4

electoral coalition

A base of committed partisans supporting an electoral candidate who also attracts swing votes.

5

general election

The second election in a campaign that determines which party’s nominee will win office.

6

incumbent

The person currently in office.

7

negative ad

Media advertising meant to cast an opponent in an unfavorable light.

8

office-bloc ballot

A ballot that lists all candidates by office to minimize a straight party ticket vote. Championed by the Progressives.

9

open primary

A type of primary in where the voter can decide which party's primary to participate in.

10

party-column ballot

A ballot that was government-printed and listed in columns all candidates of each party. A voter could mark the top on one column to vote for every candidate in that column.

11

political action committee

A committee set up by an interest group to contribute financially to candidates and campaigns.

12

position issue

A campaign issue on which the rival parties or candidates take different positions in order to reach out for electoral support.

13

presidential primary

A special kind of primary used to pick delegates to the presidential nominating conventions of the major parties.

14

primary election

The first election in a campaign, determines a party’s nominee for an office.

15

prospective voting

Voting on the basis of a person’s view of candidates’ positions on the issues.

16

public finance law

A federal law providing funds to candidates seeking the presidency.

17

realigning or critical periods

Periods during which a sharp, lasting shift occurs in the popular coalition supporting one or both parties.

18

realignment

The situation when a new issue of utmost importance to voters cuts across existing party divisions and replaces old issues that formed the basis of party identification.

19

retrospective voting

Voting on the basis of how things have gone in the recent past.

20

runoff primary

A type of primary where if no candidate gets a majority of the votes in the first primary vote, the two candidates with the most votes compete in a second primary election.

21

split-ticket voting

An election result in which a voter divides their vote between one party's presidential candidate, and the others congressional candidate.

22

spots

Short ads on behalf of a candidate on television.

23

straight-ticket voting

Voting for candidates who are all of the same party.

24

theme

An element of campaign strategy that is a simple, appealing idea that can be repeated easily.

25

tone

An element of campaign strategy that involves either a positive (build-self) or negative (attack-opponent) approach.

26

valence issue

A campaign issue that is linked in the voters’ minds with something almost universally approved or disapproved by the electorate.

27

visual

A campaign appearance covered in a news broadcast.