LaPiere Flashcards
What did LaPiere’s (1934) question ‘will you accept members of the chinese race as guests in your establishment’ really measure?
Behavioural intention
What did LaPiere think attitudes were
actions
What does LaPiere think of questionnaires
– using questionnaires rests on the (unproven!) assumption of a simple link between the symbolic (verbal) and non-symbolic (behavioral) response to an attitude object
What did LaPiere find with English and French people with ‘would uou admit a non-white guest to your hotel?’
French- 77%
English- 20%
How many establishments did LaPiere visit?
251
How many times did they get refused
once
How many resturants gave them mroe than ordinary consideration
72 out of 184
How many responses did they recieved
128
How many establishments were contacted but not visited
128
How long was the gap between actions and response
6 months
what was the criticism about same person
- Did attitudes and action come from the same person?
– Behavior = desk clerk/waiter; Attitude = manager/owner
How may LaPiere’s presence affect results
- LaPiere’s presence
– Conflict with LaPiere may have lead to the restaurants resistance
– However… - Couple was served 31 times in LaPiere’s absence
What was the criticism about surveyes and observed attitudes
- Survey and observed “attitudes” were different
• Survey: “Will you accept members of the Chinese race as guests in your establishment?”
= SYMBOLIC
• Observed: Did establishment accept a “young, well-dressed, well-spoken, pleasant, self-confident, well-to-do Chinese couple accompanied by a mature, well-dressed, educated European gentleman as guests in your establishment”
= NON-SYMBOLIC
• Did not have the appropriate corresponding question
What did LaPiere measure
a BEHAVIOURAL INTENTION instead.
1. Behavioural intentions may not even be in line with behaviour
Who lacked informed consent
- chinese couple
2. service providers
