learning and decision making ch8 Flashcards
(26 cards)
what is decision making
how we as humans make choices it’s a fundemental problem solving process
key aspects of decision making
- involves making a choice
- it’s a process
- involves a commitment to resources
methods of decision making
- programmed
- non programmed
what is programmed decision
- automatic
- done without thinking
- familiar situations
- explicit: you can explain it
what is non programmed decision
- facing something new
- unique situation (no rules apply)
- decision is based on circumstances
decision making problems
- limited information
- faulty perception
- selective perception
- faulty attributions
- escalation of commitment
what is faulty perception
misinterpretation of information
what is selective perception
see what we want to see
types of biases
- anchoring
- framing
- representativeness
- contrast
- recency
- ratio bias effect
what is anchoring
relying heaving on the first piece of information
what is framing
the way information is presented affects decision
what is representativeness
people judge the likelyhood of an event by comparing it to something similar even if it’s not logically justified
what is contrast
judging something in comparison to nearby option rather than objectively
what is recency
giving too much weight to recent information
what is ratio bias effect
thinking a large number means a better chance even if the percentage is the same
what is faulty attributions
wrongly judging the reason behind someone’s behavior
factors to consider in faulty attributions
- consensus
- distinctiveness
- consistency
what is consensus
did other people experience the same thing in the same situation
what is distinctiveness
if the person acts the same way in other situations
what is consistency
does the person always behave this way in similar situations
what is escalation of commitment
when the company keeps investing into something that is clearly not working
why might a company have escalation of commitment
- to avoid looking incompetent
- to justify initial investment
how to improve decision making skills
- evidence based management
- crowdsourcing
- analytics and big data
what is evidence based management
making decisions based on evidence