learning and decision making ch8 Flashcards

(26 cards)

1
Q

what is decision making

A

how we as humans make choices it’s a fundemental problem solving process

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2
Q

key aspects of decision making

A
  1. involves making a choice
  2. it’s a process
  3. involves a commitment to resources
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3
Q

methods of decision making

A
  1. programmed
  2. non programmed
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4
Q

what is programmed decision

A
  1. automatic
  2. done without thinking
  3. familiar situations
  4. explicit: you can explain it
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5
Q

what is non programmed decision

A
  1. facing something new
  2. unique situation (no rules apply)
  3. decision is based on circumstances
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6
Q

decision making problems

A
  1. limited information
  2. faulty perception
  3. selective perception
  4. faulty attributions
  5. escalation of commitment
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7
Q

what is faulty perception

A

misinterpretation of information

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8
Q

what is selective perception

A

see what we want to see

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9
Q

types of biases

A
  1. anchoring
  2. framing
  3. representativeness
  4. contrast
  5. recency
  6. ratio bias effect
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10
Q

what is anchoring

A

relying heaving on the first piece of information

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11
Q

what is framing

A

the way information is presented affects decision

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12
Q

what is representativeness

A

people judge the likelyhood of an event by comparing it to something similar even if it’s not logically justified

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13
Q

what is contrast

A

judging something in comparison to nearby option rather than objectively

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14
Q

what is recency

A

giving too much weight to recent information

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15
Q

what is ratio bias effect

A

thinking a large number means a better chance even if the percentage is the same

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16
Q

what is faulty attributions

A

wrongly judging the reason behind someone’s behavior

17
Q

factors to consider in faulty attributions

A
  1. consensus
  2. distinctiveness
  3. consistency
18
Q

what is consensus

A

did other people experience the same thing in the same situation

19
Q

what is distinctiveness

A

if the person acts the same way in other situations

20
Q

what is consistency

A

does the person always behave this way in similar situations

21
Q

what is escalation of commitment

A

when the company keeps investing into something that is clearly not working

22
Q

why might a company have escalation of commitment

A
  1. to avoid looking incompetent
  2. to justify initial investment
23
Q

how to improve decision making skills

A
  1. evidence based management
  2. crowdsourcing
  3. analytics and big data
24
Q

what is evidence based management

A

making decisions based on evidence

25
what is crowdsourcing
when a company asks a large group of people online for ideas, or solutions instead of relying on few decision makers
26
what is analytics and big data
examining large datasets to find patterns and insights using mathematical methods