Lecture 11 Flashcards
(17 cards)
What’s fluency?
Mental effort.
Why does fluency feel good?
- Processing meets perceiver’s goals
- Processing is coherent
- Processing is inexpensive
- Heuristic cue to value (stimulus is familiar, so it’s common).
General idea when it comes to fluency: many variables enhance _______________
fluency and liking.
What are the variables that enhance fluency and liking?
- Repetition
- Priming, compatibility
- Readability
- Clarity
- Symmetry
- Prototypically (beauty-in-averageness)
What is the beauty-in-averageness effect?
Faces look better as they approach the grand average of the whole population.
What is the prototype preference effect?
People like prototypes of a given local population, which can change via learning.
What were the results of the dot and box experiment?
Participants categorized patterns more quickly and judged them as more attractive when the patterns were closer to their respective prototypes.
____________ explains attractiveness of prototypes.
Fluency.
In the faces and morphs test, did people prefer matched or nonmatched morph faces more?
Morphed.
What did the faces and morphs test show?
People like global averages.
What explains face attractiveness?
Fluency, objectively measured features, and demographics.
What explains “ugliness-on-averageness”?
- Learning changes familiarity and fluency
- Categorization changes fluency
- Attention (cognitive goal) changes fluency, what we pay attention to.
A blend is liked when it is:
Easy (fluent) to assign to a category.
A blend is disliked when it is:
Difficult (disfluent) to assign to a category.
What did the androgynous face test show?
The mix of female and male features made the face hard to process. But only when asked to classify gender.
It also showed that feminine men are comparatively attractive, unless gender categorization is required.
Cross-race individuals are attractive until __________
binary categorization is required.
Selective attention to a subset of __________________ changes typicality space and morph fluency.
Discriminating features.
