Lecture 4- Being selective: Attention 1 Flashcards
(41 cards)
How do people deal with their limited capacity of attention?
- become selective
- selected stimuli enters awareness
- selected stimuli then controls our behaviour
What is attention?
set of mechanism for manging and modulating cognitive processing
What is Dichotic listening?
two messages played to two ears
What is shadowing?
forcing one message to be attended by requiring participants to repeat it
What is cherry (1953) find in his study?
- same voice in same location- difficult
- same voice in different ear, easy
- shadowing was used
what did particpantsnot notice in cherry (1953) study?
- speech reversal
- change of language
What did the participants notice in cherry (1953)?
- change of speaker (M to F)
- insertion of steady tone
outline Cherry (1953) findings?
- Selecting one message (by ear)
- Reduces processing of ignored message
- Physical properties of the ignored analysed
- Meaning is not extracted
What did Dalton & Fraenkel (2012) find?
- if you were asked to attend to the women voice very few notice the gorilla
- if asked to attend to the men most notice the gorilla
What did Broadbent (1858) suggest?
- capacity of processing physical features of things is unlimited (physical properties
- when extracting the abstract properties of things, it is difficult to do and limited in capacity.
- filter is used in between to select stimuli that have a specific physical property
- to select certain items to be processed one at a time
what is included in physical properties?
pitch
location
What is included in abstract properties?
meaning
category
What Moray (1959) do in his study?
- shadowing
- he played instruction on peoples unattended ear
- then measured how many people noticed the instruction being played
What did Moray (1959) find?
- Instructions without name: 3% noticed
- Instructions with name: 33% noticed
- Pre-warned instructions with name: 80% noticed
- Suggests some meaning is extracted from unattended
What did Treisman (1960) do?
- played people stories from both ears
- asked ppts to repeat story from only one ear
- when message switched ears
- ppt sometimes followed the message rather than stay on the location of the message.
Outline Treisman Attenuation theory (1960)?
- Filtering is incomplete
- Unattended leaks through the filter
- Different words in memory have different thresholds
- Special words might be activated by reduced input
- Same for primed words
define attenuation
the reduction of the force, effect, or value of something
What do Deutsch & Deutsch (1963) state about selection?
- selection occurs later
- Stimuli are selected at a late stage
- Memory storage and motor output
- Meaning for unattended stimuli is processed you just don’t know it
What Norman state about late selection of attention?
- we base our selection decisions on the importance of objects
- pertinence / importance
- we are changing the priority in which we deal with the object
What does the locus of selection debate state?
- Assumes different stages of processing follow stimulus presentation
- Physical features processed before we identify things and understand them
- Do we select stimuli before or after we process them for meaning
- Early selection: Selection after extraction of physical properties
- Late selection: Selection after complete processing
- That is the locus of selection debate
What did corteen and & Wood (1972) do in their study?
- students were given a list of words and some words ppts received an electric shock
- asked to shadow and measured their Galvanic Skin response (sweating)
What did Corteen & Wood (1972) find?
- Ignored shocked names generate GSR
- Ignored unshocked city names also give some GSR
What did Treisman & Riley (1969) study to go against late selection?
- Attend to speech in one ear (digits)
- Detect targets in either ear (letters)
- On target detection stop shadowing and tap
What did Treisman & Riley (1969) find?
target detection much worse on the unattended ear
hard for late selection to be explained