methods need to know definitions Flashcards
(58 cards)
Define correlation
A mathmatical technique looking at the relationship or association between 2 variables known as covariables
What is a corelation coefficient ?
This is a number which represents the strength of a correlation between the covariabels
What is a case study ?
An in depth study of an individual or small group or institution which produces qualitative data
Define content analysis
This is a research technique which enables the indirect study of a subject using coding and categories
Define coding
This is where the stage of a content analysis where the data is analysed to fid the categories needed in the study
Define thematic analysis
This is where the themes or ideas of the data are found this produces qualitative data
How is Fernham and Farrier an example of a content analysis ?
They conducted a content analysis on the way that men and women are represented in TV adverts
Define pilot study
This is a small scale replicaation of the final study to find any issues so that they can be fixed before the full sclae study
How is Matthews an example of a content analysis ?
He conducted a study on 1200 grafitti pieces in new york and put them into categories to compare men and womens grafitti
Define reliablility
The consistancy of the findings so that the research can be replicated to produce similar results
Define test retest reliablility
The idea that the research can be replicated each time it is used
Define inter observer reliability
This is so that all researchers give consistant results showing that the categories are accurate
What is the split half method of testing reliability ?
Where the performance of the two halfs of the test should be consistant having a close correlation
What are some common ways to improve reliability ?
Us ethe same wuestions
Use the same researcher
Use closed questions
Use the same environment
Ensure categories do not overlap
Define validity
This is where teh observed behaviours or results can be seen to be truthful
What is face validity ?
This is where the research appears to be measuring the factor it is designed to measure
Define concurrent validity
This is where the research correlates with past research on the same subject
Define ecological validity
This is where the findings can be genderalised to real life
Define teporal validity
This is the extent to which research can be applied to other times in history
What is content validity ?
This is where the colleges are asked if the study measures what it is intended to
Define population validity
This is where the sample is representative of the wider population so it can be generalised
Define the mean
A measure of central tendency calculating the average of all of the values in the data set
Define the mode
The most common value in the data set
Define the median
The middle nunmber in the dtaa set when put into ascending order