Social Influence Flashcards
(24 cards)
What did Asch find about conformity ?
He studied 123 male americans i a line matching test and found that conformity was 33% , 50% of participants conformed to the wrong answer at least once and 25% did not conform at any point in the study
What did Asch find in his group size variation ?
He found that the larger the group the more likely a person is to conform however 3-4 was the smallest group with the best conformity rate (optimum)
What did Asch find in his non conforming role model variation ?
He found that the conformity dropped to 5.5% when there was a non conforming role model
What did Asch find in his task difficulty variation ?
He found that the harder the task teh more likley people are to conform
What did Asch find in his private answer variation ?
He found that people were less likely to conform when answers were anonymous as NSI decreased
What did Zimbardo find about conformity to social roles in his prison study ?
He found that the 24 voluteers conformed to their roles and the guards became increasingly tyranical and the study which was supposed to last for 2 weeks was stopped after 6 days due to the extereme ethical issues
What did Jenness find about conformity ?
That participants that were given fake previous answers were mroe likely to conform to these rather than give a logical answer
How does the study of Abu Garib support Zimbardo ?
American soldiers were told to ensure that the prisons behaved well and this led to them showing similar behaviours towards the prisoners
What did Milgram find in his study of obedience ?
He found that 65% of participants went to the highest voltage which they were told would be lethal
What did Milgram find in his location variation ?
Obedience decreased to 47.5% when the locatino changed to a run down office block
what did Milgram find in his approcaminaty veryation ?
he found that obbidiance fell to 40%
what did milgram find in his veryation were partisapance had to put the hand of the learner on the eletric plate ?
obbidiance fell to 30%
what did milgram find when the partisapance was given support from a nonconforming romodel ?
obbidiance fell to 10%
What did Milgram find when the experimenter left the room and gave the instructions by telephone ?
Obedience fell to 20.5%
What did Milgram find when the teacher was given an assistant who pulled the switches for the shocks ?
Obedience rose to 92.5%
What did Milgram find when the unifrom was chnanged to ordinary clothes ?
Obedience fell to 20%
What did Adorno find in his study into dispositional factors of obedience ?
He foudn that people who had an authoritarian personality were more likely to obey
What did Elms and Milgram find about obedience and the authoritarian personality ?
They found that those who had an authoritarian personality were more obedient, those who obeyed scored higher on the fscale
What did Allen and Levine find about social support and resistance to social influence ?
They found that when the nonconforming role model gave the first answer this was more effective in reducing conformity
What did Gamson et al find about social support reducting the impact of social influence ?
Participants were asked to produce eviedence for an oil company when they were given social support 88% rebelled teh instruction and did not complete the task
What did Rotter find about the locus of control and its impact into resistance to conformity ?
He found that epople with an internal locus of control were more likely to resist social influence than those with an external locus of control
What did Holland find about the internal locus of comtrol ?
They repeated Milgrams study to find that those with an internal locus of control were more likkely to resist the social influence
What did Twenge find about the locus of control ?
He found that most americans have an external locus of control and that this is why social change and conformity are common
What did Nolan find about social change and minority influence ?
They hung two different types of messages on american doors, half saying that other oeople were trying to reduce their energy consumption and half suggesting that reducing energy consumpotion is beneficial, there was a larger decrease in teh group compared to other people
