Test 3 GPT Questions Flashcards
James is gathering data on consumer preferences for a new product. He has a set of specific questions that he asks each participant, without any variation. This approach ensures consistency across all interviews. What type of interview is James conducting?
a. exploratory interview
b. unstructured interview
c. standardized interview
d. fixed interview
e. guided interview
Answer: c. standardized interview
Explanation: A standardized interview involves using the same set of predetermined questions for all participants to ensure consistent and comparable data.
Maria is conducting research on workplace satisfaction. She has prepared a list of questions that she asks every employee, ensuring that all interviews are consistent and comparable. What type of interview technique is Maria using?
a. informal interview
b. narrative interview
c. systematic interview
d. structured interview
e. casual interview
Maria is conducting research on workplace satisfaction. She has prepared a list of questions that she asks every employee, ensuring that all interviews are consistent and comparable. What type of interview technique is Maria using?
a. informal interview
b. narrative interview
c. systematic interview
d. structured interview
e. casual interview
Kevin is interviewing different managers about their leadership styles. He uses the same set of predetermined questions for each manager to make sure the responses can be easily compared. What kind of interview is Kevin conducting?
a. open interview
b. structured interview
c. free-form interview
d. uniform interview
e. directed interview
Answer: b. structured interview
Explanation: A structured interview, where the interviewer uses a fixed set of questions, is ideal for comparing responses across different subjects on the same topics.
Lisa is a researcher studying dietary habits. She asks every participant identical questions in a specific order to maintain uniformity in data collection. Which type of interview method is Lisa employing?
a. flexible interview
b. narrative interview
c. structured interview
d. regular interview
e. consistent interview
Answer: c. structured interview
Explanation: Structured interviews use a predetermined set of questions asked in a specific order to ensure consistency in the data collected from different participants.
Tom is interviewing students about their learning experiences during online classes. He uses a pre-defined set of questions, ensuring each interview follows the same format. What type of interview is Tom conducting?
a. variable interview
b. structured interview
c. informal interview
d. rigid interview
e. uniform interview
Answer: b. structured interview
Explanation: In a structured interview, the interviewer adheres to a specific, pre-determined sequence of questions, which is ideal for gathering comparable data from multiple subjects.
Warren is preparing a questionnaire to assess customer satisfaction with his company’s product. Which of the following questions is most appropriate for unbiased data collection?
a. Why do you think our product is the best in the market?
b. How would you rate your satisfaction with our product on a scale of 1-10?
c. Don’t you think our product offers more value than others?
d. Is it true that our product has positively impacted your daily routine?
Answer: b. How would you rate your satisfaction with our product on a scale of 1-10?
Explanation: Option b is the most neutral and unbiased question. It allows respondents to express their level of satisfaction without leading them towards a particular answer. The other options are leading questions that could bias the responses.
In a survey designed to evaluate a new software tool, what kind of question should be avoided to ensure unbiased responses?
a. Open-ended questions asking for general feedback
b. Questions comparing the software to well-known competitors
c. Leading questions suggesting the software is superior
d. Scale-based questions measuring user satisfaction
Answer: c. Leading questions suggesting the software is superior
Explanation: Leading questions, like those suggesting the software is superior, can bias the responses by implicitly suggesting what the answer should be. The other question types are more neutral and appropriate for unbiased data collection.
What is a key principle in designing effective survey questions for market research?
a. Ensuring questions are complex and detailed
b. Making sure questions lead to the desired answers
c. Keeping questions clear, concise, and unbiased
d. Focusing solely on the positive aspects of a product
Answer: c. Keeping questions clear, concise, and unbiased
Explanation: The principle of keeping questions clear, concise, and unbiased is essential in survey design. This approach helps in gathering accurate and reliable data. Options a, b, and d can lead to biased or unhelpful responses.
For market research, when comparing your product with a competitor’s, what type of question should be used?
a. Questions that subtly criticize the competitor
b. Neutral questions comparing specific features
c. Questions implying your product is better
d. Questions that only focus on your product’s strengths
Answer: b. Neutral questions comparing specific features
Explanation: Neutral questions that compare specific features of both products allow for unbiased comparison and valuable insights. Other options are biased and can lead to skewed data.
Which method is best for gathering qualitative data about customer preferences?
a. Multiple-choice questions with predetermined answers
b. Open-ended questions allowing for detailed responses
c. Yes/No questions for simplicity
d. Leading questions to confirm hypotheses
Answer: b. Open-ended questions allowing for detailed responses
Explanation: Open-ended questions are ideal for qualitative research as they allow respondents to provide detailed, nuanced answers, revealing deeper insights into customer preferences. The other options are more restrictive and less effective for qualitative data collection.
A sociologist wants to understand the daily practices of a remote tribal community. Which research method should she primarily use?
a. Experimentation in a controlled environment
b. Participant observation in the community
c. Large-scale surveys distributed to the community
d. Analysis of historical documents about the tribe
e. Structured interviews with selected tribe members
Answer: b. Participant observation in the community
Explanation: Participant observation is the most suitable method for understanding the day-to-day life and practices of a remote tribal community, as it involves living among the community members and observing their daily activities firsthand.
When studying the effects of urban development on local communities, what research method would likely provide the most in-depth understanding?
a. Quantitative analysis of urban development statistics
b. Content analysis of news articles on urbanization
c. Participant observation in affected communities
d. Online surveys with residents of urban areas
e. Formal interviews with urban planners
Answer: c. Participant observation in affected communities
Explanation: Participant observation would allow the researcher to live in or closely observe the affected communities, providing an in-depth, nuanced understanding of the impact of urban development on these communities.
In a study to understand the culture of a high-tech startup, which method would be most effective?
a. Analyzing financial records of the startup
b. Conducting participant observation within the startup
c. Distributing surveys to all employees
d. Structured interviews with the CEO
e. Reviewing public relations materials of the startup
Answer: b. Conducting participant observation within the startup
Explanation: Participant observation within the startup would allow the researcher to directly observe and participate in the daily workings and culture of the startup, providing a rich, insider perspective.
For a project studying classroom dynamics in elementary schools, which research method should be employed for the most direct insights?
a. Analyzing standardized test scores
b. Participant observation in the classrooms
c. Surveys filled out by parents
d. Interviews with school administrators
e. Review of educational policy documents
Answer: b. Participant observation in the classrooms
Explanation: Participant observation in the classrooms would allow the researcher to directly observe interactions between students and teachers, the classroom environment, and the dynamics of learning, offering direct and nuanced insights.
In researching the culture of a local community center, which method would provide a deep, qualitative understanding?
a. Statistical analysis of community demographics
b. Participant observation in various center activities
c. Phone surveys with community members
d. Formal interviews with the center’s management
e. Analysis of the center’s financial and activity records
Answer: b. Participant observation in various center activities
Explanation: By engaging in participant observation, the researcher can immerse themselves in the daily activities of the community center, gaining a deep and qualitative understanding of its culture and dynamics.
A researcher openly observes and takes notes on customer behavior in a bookstore without interacting with them or disguising their purpose. This method of research is best described as:
a. Bystander, concealed
b. Controlled, unconcealed
c. Uncontrolled, unconcealed
d. Uncontrolled, concealed
Answer: c. Uncontrolled, unconcealed
Explanation: This method is ‘uncontrolled’ as it occurs in a natural setting (a bookstore) without the researcher manipulating the environment. It is ‘unconcealed’ because the researcher is openly observing and not hiding their purpose or identity.
In an experiment to understand the effects of layout changes in a supermarket, researchers rearrange shelves and observe customer reactions while openly identifying themselves as researchers. This method is:
a. Bystander, concealed
b. Controlled, unconcealed
c. Uncontrolled, concealed
d. Bystander, unconcealed
Answer: b. Controlled, unconcealed
Explanation: The method is ‘controlled’ because the researchers are manipulating the environment (changing the layout). It’s ‘unconcealed’ as the researchers are openly identifying themselves and their purpose.
A study on pedestrian behavior at crosswalks involves researchers observing from a distance without interacting or revealing their presence. This approach is:
a. Bystander, concealed
b. Controlled, unconcealed
c. Uncontrolled, concealed
d. Controlled, concealed
Answer: a. Bystander, concealed
Explanation: The researchers are acting as ‘bystanders’, observing from a distance without participating or affecting the scenario. The method is ‘concealed’ because the researchers do not reveal their presence or purpose to those being observed.
In a study to measure the effectiveness of public speeches, researchers attend various speeches and openly record their observations and reactions of the audience. This method is:
a. Bystander, concealed
b. Controlled, unconcealed
c. Uncontrolled, unconcealed
d. Structured observation research
Answer: c. Uncontrolled, unconcealed
Explanation: This approach is ‘uncontrolled’ as the researchers are observing natural events (public speeches) without manipulating the setting. It’s ‘unconcealed’ since the researchers are openly recording their observations.
Researchers studying the interaction of customers with new technology in a retail store set up a specific area with cameras and inform customers about the ongoing study. This method is:
a. Bystander, concealed
b. Controlled, unconcealed
c. Uncontrolled, unconcealed
d. Structured observation research
Answer: b. Controlled, unconcealed
Explanation: The method is ‘controlled’ because the researchers have set up a specific environment (an area with cameras) for the study. It’s ‘unconcealed’ as the customers are informed about the research.
When designing a survey to collect data on income levels, which consideration is crucial to ensure meaningful analysis?
a. Mutually exclusive and collectively exhaustive response options
b. Ratio-level data
c. Recode reverse-keyed items
d. Delphi scaling and sequencing
Answer: b. Ratio-level data
Explanation: To collect meaningful data on income levels, it’s crucial to ensure that the data is measured at a ratio level, allowing for arithmetic operations like addition, subtraction, multiplication, and division. This provides a more precise and interpretable understanding of income distribution.
In a personality assessment questionnaire, some questions are phrased in a way that requires reverse-keyed items. What does this involve?
a. Mutually exclusive and collectively exhaustive response options
b. Ratio-level data
c. Recode reverse-keyed items
d. Delphi scaling and sequencing
Answer: c. Recode reverse-keyed items
Explanation: Reverse-keyed items involve phrasing questions in a way that reverses the scale or response coding, requiring responses to be recoded before analysis to ensure consistency in the questionnaire.
In a study involving expert opinions and consensus-building, what technique might be used to systematically gather and refine information?
a. Mutually exclusive and collectively exhaustive response options
b. Ratio-level data
c. Recode reverse-keyed items
d. Delphi scaling and sequencing
Answer: d. Delphi scaling and sequencing
Explanation: The Delphi method is a technique used in expert opinion gathering and consensus-building. It involves iterative rounds of data collection and feedback to refine information and achieve consensus among experts.
When designing a survey to assess customer satisfaction with a product, what is the primary goal of using Likert scale response options?
a. To ensure mutually exclusive and collectively exhaustive responses
b. To gather ratio-level data for precise analysis
c. To measure recode reverse-keyed items effectively
d. To capture respondents’ opinions on a scale
Answer: d. To capture respondents’ opinions on a scale
Explanation: Likert scale response options are designed to capture respondents’ opinions or attitudes on a scale, allowing for a nuanced understanding of their satisfaction levels.