What is ‘positive face’ in Levinson’s Face Theory?
Where you feel liked, valued and appreciated by someone’s language.
What is negative face in Levinson’s face theory?
When you feel imposed on.
What is Deborah Cameron’s political correctness theory?
The theory that names such as ‘the fat controller’ are considered politically incorrect whereas terms such as ‘vertically challenged’ are politically correct.
What is instrumental power?
The power an organisation/level of prestige holds over somebody
What is influential power?
Where somebody/ a text makes us behave in a certain way
What is Giles Accomodation Theory?
DIVERGENCE- using language to increase social distance
CONVERGENCE- using language to decrease social distance
What is the purpose of Lakoff’s Politeness Principle?
To give options and make your reader feel good