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Flashcards in Theorists Deck (7)
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1
Q

What is ‘positive face’ in Levinson’s Face Theory?

A

Where you feel liked, valued and appreciated by someone’s language.

2
Q

What is negative face in Levinson’s face theory?

A

When you feel imposed on.

3
Q

What is Deborah Cameron’s political correctness theory?

A

The theory that names such as ‘the fat controller’ are considered politically incorrect whereas terms such as ‘vertically challenged’ are politically correct.

4
Q

What is instrumental power?

A

The power an organisation/level of prestige holds over somebody

5
Q

What is influential power?

A

Where somebody/ a text makes us behave in a certain way

6
Q

What is Giles Accomodation Theory?

A

DIVERGENCE- using language to increase social distance

CONVERGENCE- using language to decrease social distance

7
Q

What is the purpose of Lakoff’s Politeness Principle?

A

To give options and make your reader feel good