Week 3 Flashcards
(6 cards)
1
Q
What are the fundamentals of any media relations program?
A
- Goals
- Baseline
- Research
- Media Lists
- Designated Spokesperson
- Method of Evaluation
- Key Messages
2
Q
What is a media list?
A
- Compilation of names, publications, contact information, deadlines
- Based on what audience you are trying to reach
3
Q
What information is in a media list?
A
- Name, title and publication name
- Contact information: Email, phone number, social media
- Story angles of interest/appeal
4
Q
What are tips for generating a media list?
A
- Review communication goals
- Identify types of media outlets
- Consider “beats”
- Include pitching tips
- Keep it current
5
Q
How can you evaluate whether a media relations effort was successful?
A
- Quantity of coverage
- How many people were reached?
- Quality of coverage (positive, negative or neutral)
- Were my key messages relayed?
- Was it worth all the money/resources?
6
Q
Why are key messages important?
A
- Helps you stay organized when speaking with media
- Helps you maintain composure under pressure
- Ensures consistency of message
