Week 6

Question 1

What are the rules of engagement?

Answer 1

Logistics of an event
- Where will it happen
- Any rules or restrictions
- What prep is necessary 
(Ex: Metolinx interview)

Question 2

What is an “issue”?

Answer 2

A situation that evokes attention and concern of an organization
- Can affect profitability, reputation, trust

Question 3

What is the difference between media scanning and monitoring?

Answer 3

Scanning = detecting emerging problems

Monitoring = keeping track of issues to make sure they don’t escalate

Question 4

What are the stages of the issues management cycle?

Answer 4

1. Identification
2. Analysis
3. Evaluation
4. Implementation
5. Monitor & review

Question 5

What is the difference between proactive and reactive media relations?

Answer 5

Proactive = assertive, seeking out opportunities

Reactive = preparing, but waiting for media to contact you

Question 6

What questions do you ask for in a reactive media relations inquiry?

Answer 6

• Name, number, email
• Nature of inquiry
• What are they interested in? (facts, statement, interview?)
• What’s the deadline?