Week 8 Flashcards by a a

Q

Who are your audiences in a crisis?

A

Internal (employees, shareholders)
External (victims, customers)
Partners (organizations, associations)
Media (print, broadcast, online)

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Q

What is the APP Template?

A

Anticipate, Prepare, Practice

Template for crisis prep
Dr Vincent Covello

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Q

Why do you need to measure impressions or coverage?

A

Need to evaluate level of success

- Understand effectiveness of strategies used

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