Week 4 Flashcards

1
Q

What are the key elements of telling your story?

A
  1. Keys to Success
  2. First Point of Contact
  3. Media Kits and Products
  4. News Releases and VNR;s
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2
Q

What are the keys to success in telling your story?

A
  • Finding your voice
  • Make it simple for the journalist
  • Find the right approach
  • Proper distribution
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3
Q

What are the first points of contact?

A
  • Dedicated media line/email

- Company website (online newsroom)

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4
Q

What information should an online newsroom have?

A
  • Contact info
  • Background of organization
  • Media kit
  • Recent/archived news
  • Videos/Photos
  • Financial Information
  • Rules of Engagement (rare)
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5
Q

Why are media kits useful?

A
  • They help journalists on tight deadlines (one stop shop)

- Basic details will reduce inquiries

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6
Q

What is typically in a media kit?

A
  • News releases/advisories
  • Organization’s mission statement
  • Biographies of key personnel
  • FAQ
  • Recent coverage
  • B-roll
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7
Q

What is a media advisory?

A
  • Promotes upcoming media/event
  • 5 W’s
  • Visual elements
  • Sent shortly before event
  • Few details (just facts)
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8
Q

What is the function of news release?

A
  • Generate media interest in a company/event
  • Update an ongoing story
  • ## Release financial information
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9
Q

How are news releases formatted?

A
  • Inverted pyramid style
  • Headlines (sometimes subheadline)
  • Lead
  • Quotes
  • Background
  • Boilerplate
  • Contact details
  • Links
  • Visuals
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10
Q

How are government news releases formatted?

A
  • Headline/sub
  • Date – Ministry
  • Quick facts (5 bullet points in sentences)
  • Quotes (2 or 3)
  • Media contacts
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11
Q

How are news releases distributed?

A
  1. Distribution services (CNW, Marketwired)
    - Newsrooms subscribe to them
    - Journalists visit them
    - Social media integrated
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