Week 4 Flashcards
1
Q
What are the key elements of telling your story?
A
- Keys to Success
- First Point of Contact
- Media Kits and Products
- News Releases and VNR;s
2
Q
What are the keys to success in telling your story?
A
- Finding your voice
- Make it simple for the journalist
- Find the right approach
- Proper distribution
3
Q
What are the first points of contact?
A
- Dedicated media line/email
- Company website (online newsroom)
4
Q
What information should an online newsroom have?
A
- Contact info
- Background of organization
- Media kit
- Recent/archived news
- Videos/Photos
- Financial Information
- Rules of Engagement (rare)
5
Q
Why are media kits useful?
A
- They help journalists on tight deadlines (one stop shop)
- Basic details will reduce inquiries
6
Q
What is typically in a media kit?
A
- News releases/advisories
- Organization’s mission statement
- Biographies of key personnel
- FAQ
- Recent coverage
- B-roll
7
Q
What is a media advisory?
A
- Promotes upcoming media/event
- 5 W’s
- Visual elements
- Sent shortly before event
- Few details (just facts)
8
Q
What is the function of news release?
A
- Generate media interest in a company/event
- Update an ongoing story
- ## Release financial information
9
Q
How are news releases formatted?
A
- Inverted pyramid style
- Headlines (sometimes subheadline)
- Lead
- Quotes
- Background
- Boilerplate
- Contact details
- Links
- Visuals
10
Q
How are government news releases formatted?
A
- Headline/sub
- Date – Ministry
- Quick facts (5 bullet points in sentences)
- Quotes (2 or 3)
- Media contacts
11
Q
How are news releases distributed?
A
- Distribution services (CNW, Marketwired)
- Newsrooms subscribe to them
- Journalists visit them
- Social media integrated
