Week 2 Flashcards
1
Q
What are examples of television media subsets?
A
National News: CTV National
Local News: CTV Barrie
Breakfast Shows: Breakfast Television
2
Q
What is the difference between media relations and journalism?
A
- Media practitioners have a responsibility to their client where as a journalist has a responsibility to their reader
- Media relations articulate a client’s perspective and journalists have neutral or objective POV’s
3
Q
What are important factors to consider when pitching to a journalist?
A
- News judgement
- Understand their medium
- Understand their deadlines
- Understand their agendas
- Establish relationships
4
Q
What attributes do each of the mediums have?
A
TV - Pictures
Radio - Interviews
Print - Detail, Characters
Web - Factoids, Pictures, Video
