Week 7 Flashcards
1
Q
What is a news conference?
A
- A media event
- Spokesperson makes a statement in front of journalists
- Q&A session
2
Q
What do news conferences work best for?
A
- Highly newsworthy events
- Quick breaking
- High anticipation
(ex: Mississauga house explosion)
3
Q
What do news conferences work worst for?
A
- Non-newsworthy events
- Information already reported
- Challenging logistics
4
Q
What are the fundamentals of news conference?
A
- No more than three speakers
- Established key messages
- 3-4 minutes at most for opening remarks
- Keep speeches simple and short
- Have a moderator
5
Q
What are the types of crisis
A
- Event-driven (fire, accidents, product issues, bankruptcy, layoffs)
- Issues-driven (ethical issues, rumours, discrimination)
- Litigation-driven (lawsuits, gov’t probes)
6
Q
What happened in the Tylenol crisis?
A
- Someone replaced Tylenol with cyanide caplets
- 7 people died
- CEO recalled all Tylenol products
- Public saw Tylenol as victims
- Later introduced new safety measures
- No significant lasting damage to the brand
7
Q
What are your goals in crisis communications?
A
- To gain control
- Minimize financial/reputational damage
- Show care, concern, empathy
- Convey values, beliefs
- Deliver key messages
8
Q
Who is included in a crisis communication team?
A
- CEO
- Communication experts
- Legal counsel
- Human resources
- Technical experts
- Operations personnel
9
Q
What are the elements of a crisis plan?
A
- Designated team
- Media list
- Spokesperson
- Key messages
- Response templates
- Process for disseminating info
10
Q
What is the CCO Template?
A
Compassion, Conviction, Optimism
- Template for statements
- Dr. Vincent Covello
