Week 7 Flashcards

1
Q

What is a news conference?

A
  • A media event
  • Spokesperson makes a statement in front of journalists
  • Q&A session
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2
Q

What do news conferences work best for?

A
  • Highly newsworthy events
  • Quick breaking
  • High anticipation
    (ex: Mississauga house explosion)
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3
Q

What do news conferences work worst for?

A
  • Non-newsworthy events
  • Information already reported
  • Challenging logistics
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4
Q

What are the fundamentals of news conference?

A
  • No more than three speakers
  • Established key messages
  • 3-4 minutes at most for opening remarks
  • Keep speeches simple and short
  • Have a moderator
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5
Q

What are the types of crisis

A
  1. Event-driven (fire, accidents, product issues, bankruptcy, layoffs)
  2. Issues-driven (ethical issues, rumours, discrimination)
  3. Litigation-driven (lawsuits, gov’t probes)
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6
Q

What happened in the Tylenol crisis?

A
  • Someone replaced Tylenol with cyanide caplets
  • 7 people died
  • CEO recalled all Tylenol products
  • Public saw Tylenol as victims
  • Later introduced new safety measures
  • No significant lasting damage to the brand
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7
Q

What are your goals in crisis communications?

A
  • To gain control
  • Minimize financial/reputational damage
  • Show care, concern, empathy
  • Convey values, beliefs
  • Deliver key messages
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8
Q

Who is included in a crisis communication team?

A
  • CEO
  • Communication experts
  • Legal counsel
  • Human resources
  • Technical experts
  • Operations personnel
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9
Q

What are the elements of a crisis plan?

A
  • Designated team
  • Media list
  • Spokesperson
  • Key messages
  • Response templates
  • Process for disseminating info
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10
Q

What is the CCO Template?

A

Compassion, Conviction, Optimism

  • Template for statements
  • Dr. Vincent Covello
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