Week 5 Flashcards
(8 cards)
1
Q
What are opportunities to make a pitch to journalists?
A
- To spread a call to action
- Express a viewpoint
- Promote a product
2
Q
What are important events on an editorial calendar?
A
- Anniveraries
- Seasonal
- Politics
3
Q
Who is part of the print department of a newsroom?
A
- Editor: edits writing, decides story assignments
- Managing editor: supervisor
- Assignment editor: Assigns story on day of event
4
Q
Who is part of the broadcast department of a newsroom?
A
- Chase Producer: “chases” guests for shows
- Assignment Editor: Assigns story, keeps track of coverage
- Producer: Responsible for airing show
- Executive Producer: Supervisor
5
Q
Which employees are common to both the broadcast and print department?
A
- General assignment reporter
- Beat reporters: specific content (entertainment, politics, health)
- Bureau reporters: assigned to geographical area
6
Q
How do you make a media pitch?
A
- First contact
- Email pitches/news releases - First call
- Be mindful of schedules/deadlines
- Focus pitch on specific audience
- Expand on “news hooks”
- Describe visual elements
7
Q
How do you follow up on a media pitch?
A
- Call contacts on media list to ensure it has been received
- Add something new
- Try to confirm attendance
8
Q
What are the fundamentals of a media event?
A
- Media check in
- Media kit
- Speakers
- Photo opportunities
- Consider sponsorships
