3.2 - media + commercialisation

Question 1

describe the positive impacts of the commercialisation of sport on society

Answer 1

+ more sport to watch
+ can promote positive role models

Question 2

describe the negative impacts of the commercialisation of sport on society

Answer 2

• only more popular sports get more coverage
• most attractive sportspeople get more sponsorship creating stereotypes for young people

Question 3

describe the positive impacts of the commercialisation of sport on sports

Answer 3

+ promotes sport
+ increases participation
+ increased revenue
+ better facilities
+ more competitions

Question 4

describe the negative impacts of the commercialisation of sport on sports

Answer 4

• less popular sports get less sponsorship
• less coverage for minority sports
• less commercialisation for female or disabled athletes

Question 5

describe the positive impacts of the commercialisation of sport on performers

Answer 5

+ recieve funding
+ social mobility
+ travel and accom funded
+ allows for full time athlete status

Question 6

describe the negative impacts of the commercialisation of sport on performers

Answer 6

• mor pressure to win to maintain funding
• can lead to deviant behaviour
• can demand lots of time to advertise products
• may cause athletes to play when injured

Question 7

describe the positive impacts of the commercialisation of sport on spectators

Answer 7

+ make sport more entertaining
+ better technology provides a better viewing experiance
+ more competitions available to watch

Question 8

describe the negative impacts of the commercialisation of sport on spectators

Answer 8

• advertising can disrupt the sport
  + can make watching sport less enjoyable
  + media companies have influenced changes in rules
  + may spoil viewing enjoyment

Question 9

describe what sports coverage was like in the 1980s

Answer 9

• only mainstream sports
• lota of covergae of football hooliganism
• less live sport
• all channels free/ fewer channels
• male dominated
• limited camera angles

Question 10

describe the changes that have occured in sport from the 1990s

Answer 10

• subscription and pay per view tv
• much more live coverage
• tv rights very expensive
• global tv audience
• more entertaining - more camera angles
• some rules changed to suit tv audiences
• variety of sports shown
• more womens sport shown and more womens commentators

Question 11

describe the development of womens sport + examples

Answer 11

• more coverga ededicated to womens sport e.g the womens football show on BBC
• more live coverage of womens sport e.g club and international rugby on sky sports
• wider range of sports covered e.g golf on sky sports
• more female presenters e.g Alex Scott
• less sexist coverage e.g more focus on performance not appearance

Question 12

what impact has the internet had on the way that spectars consume sport?

Answer 12

• can be watched on demand/catch up
• can watch on phone/away from home
• has made some highlights free to watch
• subscriptions required to watch many sports

Question 13

what are the advantages to sport being broadcast on free channels?

Answer 13

• raised profile, more spectators
• increased participation
• access for everyone
• dispels stereotypes, sport is for everyone