5B Flashcards
(3 cards)
1
Q
Operating Factors
A
Operating factors are the immediate external factors impacting a business which a business has some control over
2
Q
Macro Factors
A
Macro factors are social, global, legal, technological and economic conditions that a business works within and has no control over.
3
Q
Brand Identity
A
Brand identity is the unique set of values a business seeks to portray to its customers.
