5F Flashcards
(6 cards)
1
Q
Product
A
A product is a goods or service that Is offered to customers to satisfy a need or want
2
Q
Prices
A
Price is the amount that a customer pays for a good or services.
3
Q
Place
A
Place relates to how a business distributes its product to customers.
4
Q
Promotion
A
Promotion is the marketing communications used by a business to inform, promote and remind its target market about its product.
5
Q
Intermediaries
A
Intermediaries are individuals or businesses that serve as a middleman in a distribution Channel to get a product from the manufacture to the end consumer.
6
Q
Promotional mix
A
The promotional mix is the set of promotional strategies used by a business to promote its product.