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Question 1

Proactive

Answer 1

Proactive is taking action before a problem, need or change arise.

Question 2

Reactive

Answer 2

Reactive is taking action after a problem, need or change arises.

Question 3

Public Relations strategies

Answer 3

Public Relations strategies are actions used to communicate a particular message to the public and influence their perception

Question 4

Planned Public Relations

Answer 4

Planned Public Relations is a business proactively communicating intended messages to various publics.

Question 5

Crisis Public Relations

Answer 5

Crisis Public Relations is a business communicating to various publics in response to an issue which can negatively affect its reputation.

Question 6

Crisis Management

Answer 6

Crisis Management is identifying risks a business may encounter and how a business may encounter and how a business will deal with them.

Question 7

Crisis Communication Plan

Answer 7

A Crisis Communication Plan is a guide which describes the processes to follow during an emergency situation and when handling negative publicity.