5J

Question 1

Public Relation (PR)

Answer 1

Public Relation is communicating an intended message to the public to create and sustain a positive business reputation.

Question 2

Public

Answer 2

Public are individuals or groups who interact with and can be impacted by a business’s activities.

Question 3

publicity

Answer 3

Publicity is the process of attracting the attention of the public or Media

Question 4

unpaid media

Answer 4

unpaid media is the communications channels and tools that are not paid for by the business such as product reviews by a third party

Question 5

A public relations (PR) Campaign

Answer 5

A public relations (PR) campaign is the coordination of public relations activities to prove a business’s reputation

Question 6

Action groups

Answer 6

action groups are groups of people that work together for a particular cause

Question 7

News organisations

Answer 7

news organisations are organisations that gather and distribute news reporters from various sources to newspapers or online publications