analysis

Question 1

What is content analysis (and no i do not mean content creators as ik u both were thinking about ofc)

Answer 1

Research analysing secondary data and data you have already collected - data is split into catagories

Question 2

Describe the process involved in content analysis
whats that
you don’t want to do it
well um
YOU DONT HAVE A CHOICE SO START TALKING OR I SHALL RELEASE KACPER ON U <3

Answer 2

• A representative sample of qualitative data is collected, for example, from an interview, magazine
• Coding units are identified to analyse the data (a coding unit could be, e.g. an act of violence)
• The qualitative data is then analysed to see how often each coding unit occurs

Question 3

What type of data would be ised for content analysis

Answer 3

Secondary data

Question 4

Give some strengths of content analysis

Answer 4

• Inexpensive (my favourite word)
• Ethics- participants are not directly involved, so less ethical issues

Question 5

Give some weaknesses of content analysis

Answer 5

• Data analysis - can be very time consuming
• Subjectivity

Question 6

What is thematic analysis (and nooo it is not to do with themes)

Answer 6

Making summaries of data and identifying key themes and categories
(oh okay nvm maybe it is)

Question 7

What is the process for thematic analysis

Answer 7

• The researcher becomes familiar with the data, then they start to look for different themes, review the themes, define and name the themes and then write a report

Question 8

Give some strengths for thematic analysis

Answer 8

• Qualitative data preserves the detail in the data
• Creating hypotheses during the analysis allows for new insights to be developed
• Some objectivity can be established by using triangulation - other sources of data are used to check conclusions

Question 9

Give some weaknesses for thematic analysis

Answer 9

• Deciding which catagories to use and whether a statement fits a particular catagory
• Deciding what to leave out of the summary - data can be lost
• Subjective (sounds like my footnotes for epq)