Chapter 14 - Pictorial Modernism Flashcards Preview

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Flashcards in Chapter 14 - Pictorial Modernism Deck (8)
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The reductive, flat-color poster design style that emerged in Germany early in the 20th century.



(1883-1972) self taught artist, pivotal designer of German Plakastil posters. He established the approach to the poster using flat color shapes to illustrate the product, along with the product name hand-painted.

Lucian Bernhard


American illustrator whose sketchy painting style was widely known, created 46 war posters, created the iconic "Uncle Sam" recruitment poster based on a model by Thomas Nast.

James Montgomery Flagg


Was America's most popular illustrator between the World Wars, developed the handsome styling of the "Arrow Collar man".

J.C. Leyendecker


Leading Plakastil designer; created advertising images and was ultimately recruited by Hitler and the 3rd Reich to design Nazi propoganda images.

Ludwig Hohlwein


Popular geometric design style of the 1920-30's. Based on Cubism and design styles from ancient Egyptian, Aztec, and Assyria.

Art Deco


French Art Deco poster designer; known for his bold, simple designs that emphasized two-dimensionality and are composed of broad, simplified planes of colors. He designed many popular travel posters.

A.M. Cassandre


The most productive and prolific French designer of French advertising posters in the early 20th century. He used conceptual images and a painterly illustration style.

Paul Colin