Chapter 19 - The New York School Flashcards Preview

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Flashcards in Chapter 19 - The New York School Deck (11)
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(1914-1996) Initiated the American approach to modern design, pioneer of the New York School. He introduced conceptual images, and generally upgraded American taste in design. He designed the logos for ABC television and the IBM corporation.

Paul Rand


Person who writes text for advertisements, signs, brochures, and other forms of communication graphics.



Carried the sensibilities of the New York school to Los Angeles. Known for his minimal and conceptual designs, he created memorable film title designs in the 1950's and 1960's.

Saul Bass


The opening sequence of films that introduce names of actors, directors, name of production company, and title of the film.

Film titles


Working relationship of writers, art directors, and designers.

Creative teams


Person who makes creative and visual decisions for a creative team.

Art director


A small shop with emphasis on creative aspects of design rather on full marketing services.

Boutique agency


The setting of type by exposing negatives of alphabet characters onto photographic paper.



Typographic genius who disregarded traditional rules of type design and reinvented alphabet characters as innovative conceptual images.

Herb Lubalin


A brief, visual typographic work of art; the use of type as a conceptual graphic. Pioneered by Herb Lubalin.



Group of designers who banded together in 1970 to establish standards of business for modern type designers to ensure proper compensation for those inventing new fonts; founded in New York in 1970 by Aaron Burns, Herb Lubalin, and Edward Rondthaler.

International Typeface Corporation