Chapter 7 - The Renaissance Flashcards Preview

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Flashcards in Chapter 7 - The Renaissance Deck (18)
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1

The Renaissance

Means the "rebirth". Originally referring to the period that began in the 14th and 15th century in Italy (Florence was the epicenter for art, Venice for graphic design).

2

Letterspacing / letterspace

Space between letterforms.

3

Alignment

The way in which parts of a letterform are synchronized with other letters in a typeface.

4

Trademark

A symbol to identify a person's trade as a specialty.

5

Die cutting

A technique used to consistently cut an unusual shape out of a piece of paper.

6

Tip-in

Any aspect of a printed piece that has to be inserted or assembled by hand

7

Fleurons / printer's flowers

Cast metal pieces with decorative floral designs.

8

Headings

Large type signifying a new chapter or separate verse.

9

Italic

A slanted typeface based on Italian script writing style.

10

Chancery hand

A form/style of writing used in government and commerce.

11

Geoffrey Tory

French "Renaissance Man": publisher, printer, designer, illustrator, calligrapher, reformer of the French language. He developed the apostrophe, accent mark, and cedilla.

12

Apostrophe

Is a punctuation mark used in the alphabet to indicate possessiveness or to allow the omission of certain letters. (mother's, don't)

13

Accent

A mark used to indicate emphasis on a syllable. (resumé)

14

Cedilla

Is a hook added under certain letters to modify their pronunciation; as when a "c" is pronounced as an "s". (façade)

15

Claude Garamond

A punch cutter who revolutionized typefaces with extraordinary legibility and clarity; his use of Roman fonts virtually eliminated the popular use of Gothic text.

16

Running heads

Header found at the top of the page that repeats throughout a book to indicate a common chapter.

17

Swashes

Decorative extended ascender or descender; a calligraphic flourish: Q

18

Headpieces and tailpieces

Decorative flourishes (composed of fleuron elements) beginning or ending a text piece to create visual bracketing.