Chapter 16 - The Bauhaus and the New Typography Flashcards Preview

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Flashcards in Chapter 16 - The Bauhaus and the New Typography Deck (13)
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1

The Bauhaus

(1919-1924) German design school that sought a union of art and technology in all arts and design; they merged applied arts with fine art.

2

German architect, founder of the Bauhaus School

Walter Gropius

3

Laszlo Moholy-Nagy

Hungarian constructivist, he influenced the development of art foundation courses at the Bauhaus. His focus was legibility with typography and experimentation with photography.

4

Herbert Bayer

Was a student and teacher at the Bauhaus school; he designed a "universal alphabet" that the later typeface Univers was based on. Bayer argued that upper case and lower case letters were incompatible.

5

How typographic paragraphs are aligned to the left or the right.

Justification

6

Visual Hierarchy

Theory that the content in a design is ordered according to prominence, position, with no elements competing for equal visual dominance.

7

Berlin architect, the Bauhaus director up until its closing by the Nazis. He greatly influenced modern American architectural design.

Ludwig Mies van der Rohe

8

"Less is More"

van der Rohe theory regarding simplicity in design

9

Eric Gill

A complex and colorful figure who defies categorization in the history of graphic design. His activities encompassed stonemasonry, inscription, sculpture, wood engraving, typeface design, lettering, book design. He mixed a modern sense of order with medieval-style woodcuts in his book design; He argues for a "ragged right" organization to text.

10

Viennese sociologist who developed a system of elementary pictographs: inventor of ISOTYPE

Otto Neurath

11

ISOTYPE

Began in the 1920's: International System of Typographic Picture Education.

12

Dingbat

Also known as a printer ornament, is a typesetting spacer or character that includes arrows, pointing hands, stars, fleurons, etc.*

13

Swiss photographer/designer who used photomontage, and jarring changes in scale.

Herbert Matter