Chapter 18 - The International Typographic Style Flashcards Preview

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Flashcards in Chapter 18 - The International Typographic Style Deck (5)
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1

Major design style that focuses on the elements of objective photography, sans-serif typography, flush left/ragged right alignment, mathematical grids, and the rejection of propoganda techniques. The intent is design that is objective in its communication.

The International Typographic Style (Swiss Design)

2

Philosophical study of signs, symbols, and signification.

Semiotics

3

Sans serif type families created during the Swiss design movement. Each family has a remarkable continuity between various fonts. "Helvetica" is an approximate translation of "Switzerland" in Latin. Helvetica became the most popular typeface internationally during the 1960's and 1970's.

Univers & Helvetica

4

Designs created to embellish public space, often purely typographic.

Environmental Graphics

5

The quality of matching straight edges along a common axis with the use of type or images.

Alignment