Major design style that focuses on the elements of objective photography, sans-serif typography, flush left/ragged right alignment, mathematical grids, and the rejection of propoganda techniques. The intent is design that is objective in its communication.
The International Typographic Style (Swiss Design)
Philosophical study of signs, symbols, and signification.
Sans serif type families created during the Swiss design movement. Each family has a remarkable continuity between various fonts. "Helvetica" is an approximate translation of "Switzerland" in Latin. Helvetica became the most popular typeface internationally during the 1960's and 1970's.
Univers & Helvetica
Designs created to embellish public space, often purely typographic.
The quality of matching straight edges along a common axis with the use of type or images.