Chapter 5 Flashcards
(42 cards)
Coping with uncertainty by formulating future courses of action to achieve specified results
Planning
A document that outlines how goals are going to be met
Plan
A document that outlines a proposed firm’s goals, the strategy for achieving them, and the standards for measuring success.
Business Plan
Outlines the need the firm will fill, the operations of the business, its components and functions, as well as the expected revenues and expenses.
Business Model
Sets the long term goals and direction for an organization
Strategy
Process that involves managers from all parts of the organization in the formulation and the implementation of strategies and strategic goals
Strategic Management
Why planning and strategic management are important?
(1) Provide direction and momentum
(2) Encourage new ideas
(3) Develop a sustainable competitive advantage
Planning process begins with…..
(1) A mission statement
(2) A vision statement
(3) Values Statement
What is our reason for being?
Mission statement
What do we want to become?
Vision statement
What values do we want to emphasize?
Values statement
Purpose or reason for being
Mission
Expresses the purpose of the organization
Mission Statement
A long term goal describing “what” an organization wants to become. It is a clear sense of the future and the actions needed to get there.
Vision
Expresses what the organization should become, where it wants to go strategically.
Vision statement
Called a core values statement, which expresses what the company stands for, its core priorities, the values its employees embody, and what its products contribute to the world.
Values statement
Strategic Planning for _______.
Top management
Determine what the organization’s long term goals should be for the next one to five years with the resources they expect to have available
Strategic planning
Tactical planning by __________.
Middle management
Determine what contributions their departments or similar work units can make with their given resources during the next 6-24 months.
Tactical planning
Operational planning by ___________.
First line management
Determine how to accomplish specific tasks with available resources within the next 1-52 weeks.
Operational planning
Specific commitment to achieve a measurable result within a stated period of time
Goal / Objective
Long term goals are usually referred to as _________.
Strategic goals