Chapter 7 Flashcards
(67 cards)
A choice made from among available alternatives.
Decision
The process of identifying and choosing alternative courses of action.
Decision Making
Two Systems of Decision Making:
(1) System 1- Intuitive and Largely Unconscious
(2) System 2 - Analytical and Conscious
Operates automatically and quickly
System 1- Intuitive and Largely Unconscious
Slow, deliberate, analytical and consciously effortful mode of reasoning
System 2 - Analytical and Conscious
People who design products are experts cursed by their knowledge , and they can’t imagine what it’s like to be as ignorant as the rest of us
Curse of Knowledge
True or False: As our knowledge and expertise grow, we may be less and less able to see things from an outsider’s perspective.
True
Explains how managers should make decisions; it assumes managers will make logical decisions that are the optimal means of furthering the organization’s best interests.
Rational Model of Decision Making / Classical Model
Four Stages in Rational Decision Making:
(1) Identify the problem or opportunity
(2) Think up alternatives solutions
(3) Evaluate alternatives and select a solution
(4) Implement and evaluate the solution chosen
Difficulties that inhibit the achievement of goals
Problems
Situations that present possibilities for exceeding existing goals.
Opportunities
How to change conditions from the present to the desirable
Improvements
Analyzing the underlying causes
Diagnosis
Three questions to ask during Stage 3:
(1) Is it ethical?
(2) Is it feasible?
(3) Is it ultimately effective?
For successful implementation, you need:
(1) Plan carefully
(2) Be sensitive to those affected
What should you do if the action is not working?:
(1) Give it more time
(2) Change it slightly
(3) Try another alternative
(4) Start over
The rational model is __________, describing how managers ought to make decisions. It doesn’t describe how managers _____ make decisions.
(1) Prescriptive
(2) Actually
Explain how managers make decisions; they assume that decision making is nearly always uncertain and risky, making it difficult for managers to make optimal decisions.
Non-rational model of decision making
Two nonnational models are:
(1) Satisficing
(2) Intuition
Proposed Bounded Rationality and Satisficing Model
Herbert Simon
The concept suggests that the ability of decision makers to be rational is limited by numerous constraints
Bounded Rationality
Managers seek alternatives until they find one that is not satisfactory, not optimal.
Satisficing Model
Making a choice without the use of conscious thought or logical inference.
Intuition
Intuition that stems from expertise. A person’s explicit and tacit knowledge about a person, a situation, an object, or a decision opportunity
Holistic Hunch