Commercial factors- Sociocultural factors for healthy eating in youth

Question 1

how does social media encourage consumption of highly processed foods and beverages?

Answer 1

marketing tactics

Question 2

what marketing tactics are used on social media

Answer 2

-engaging content
-influencer marketing
-branded characters and mascots
-product placement in online content

Question 3

what is engaging content

Answer 3

creating engaging and visually appealing content such as videos, memes and interactive games to capture youth interest

Question 4

what is influencer marketing

Answer 4

companies collaborate with influencers who have a large youth platform to promote their products

Question 5

what is branded characters and mascots

Answer 5

develop animated or fictional characters associated with brand to be featured on social media content and packaging

Question 6

what is product placement in online content

Answer 6

companies integrate products into popular youth content such as videos on youtube or tik tok

Question 7

Explain how location-based mobile marketing works.

Answer 7

Location based mobile marketing uses tracking techniques like Geofencing. This is done through the use of an individuals mobile number which tells the marketer when the individual enters their area and can start sending them messages and alerts to entice them to come to their store.

Question 8

how does packaging influence consumption of highly processed food and beverages

Answer 8

branding and colour can influence a foods attractiveness

Question 9

what is food labelling

Answer 9

food labelling laws determine what the customer knows about the product influencing the choices of food that are available and impacts on their diet

Question 10

how can food labelling act as an enabler to healthy eating

Answer 10

if labels are easy to read they can act as an enabler