Deck 10

Question 1

Blister pack

Answer 1

Packaging with performed plastic molds surrounding individual items on a cardboard backing

Question 2

Business Philosphy

Answer 2

Beliefs about how a business should be run that demonstrate an understandingOf the business’ role in the marketplace

Question 3

Brick and Mortar Buying

Answer 3

Traditional retailers that sell goods to customers from physical stores, rather then over the internet

Question 4

Just in time Inventory System

Answer 4

An inventory system that controls flow of parts and material into assembly and manufacturing plants

Question 5

Monopoly

Answer 5

Exclusive control over a product or the means of producing it.

Question 6

Performance bonds

Answer 6

A type of insurance that provides financial protection for losses that might

Question 7

e-tailing

Answer 7

retailers selling products over the internet to the consumer also known as online retailing

Question 8

pre-approach

Answer 8

the preporation for the face to face encounter with potential customers

Question 9

objection anaylsis sheet

Answer 9

a document that lists common objectives and possible responces to them

Question 10

prospect

Answer 10

a potential customer also known as a lead

Question 11

recession

Answer 11

a period of economic slowdown that lasts for two quarters or six months

Question 12

skimming pricing

Answer 12

a pricing that sets a very high price for a new product

Question 13

trial close

Answer 13

an intial effort to close a sale

Question 14

sole proprietorship

Answer 14

a business owned and operated by one person

Question 15

whistle-blowing

Answer 15

reporting an illegal action by one’s employer

Question 16

planning

Answer 16

he process of settong goals and determining how to reach them

Question 17

vertical organization

Answer 17

a hierarchial up and down organizational structure in which the tasks and responsibilites of each level are clearly defined

Question 18

which close

Answer 18

a method of closing a sale that encourages a customer to make a decision between two items

Question 19

trading area

Answer 19

the geographical area from which a business draws its customers

Question 20

want slips

Answer 20

customers requests for items that are not carried in the store

Question 21

triadic colors

Answer 21

three colors that are equally spaced on a color wheel

Question 22

rational motive

Answer 22

a conscious logical reason for a purchase

Question 23

realistic goal

Answer 23

a goal that a person has a reasonable chance of achieving

Question 24

setting

Answer 24

the circumstances under which communication takes place

Question 25

label

Answer 25

an information tag, wrapper, seal, or iprinted message that is attached to a product or its package

Question 26

layaway

Answer 26

a sales method that keeps merchandise in storage until the customer finishes paying for it

Question 27

lifestyle

Answer 27

the kind of life a person lives

Question 28

marketing

Answer 28

process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants

Question 29

middle management

Answer 29

managers who implement the decisions of top management

Question 30

mini- nationals

Answer 30

midsize or smaller companies that have operations in multiple countries

Question 31

brand label

Answer 31

label giving the brand name trademark or logo

Question 32

brand mark

Answer 32

a unique symbol, coloring, lettering, or design elements

Question 33

channels

Answer 33

the avenues through which messages are delivered

Question 34

clip art

Answer 34

images, stock drawings and photographs used in print advertising

Question 35

broadcast media

Answer 35

radio and television

Question 36

collateral

Answer 36

something of value that a person pledges as a payment for a loan in case of default

Question 37

expansion

Answer 37

a time when the economy is flourishing also prosperity

Question 38

equity

Answer 38

the concept of equal rights and opportunities for everyone

Question 39

flextime

Answer 39

a program that allows workers to choose their work hours

Question 40

gross profit

Answer 40

the difference between sales revenue and the cost of goods sold

Question 41

feedback

Answer 41

a reciever's responce to a message

Question 42

generic brands

Answer 42

products that do not carry a company identity

Question 43

hypertext markup language (HTML)

Answer 43

a detailed code used to write web pages

Question 44

impression

Answer 44

a single exposure to an advertising messge

Question 45

job lead

Answer 45

information about a job opening

Question 46

marquee

Answer 46

an architectural canopy that extends over a stores enterance

Question 47

nonverbal communication

Answer 47

expressing oneself without the use of words

Question 48

package

Answer 48

the physical container or wrapping fir a product

Question 49

private carriers

Answer 49

trucking companies that transport goods for an individual business

Question 50

teamwork

Answer 50

work done by a group of people to achieve a common goal