Flashcards in Deck 10 Deck (50):
1
Blister pack
Packaging with performed plastic molds surrounding individual items on a cardboard backing
2
Business Philosphy
Beliefs about how a business should be run that demonstrate an understandingOf the business' role in the marketplace
3
Brick and Mortar Buying
Traditional retailers that sell goods to customers from physical stores, rather then over the internet
4
Just in time Inventory System
An inventory system that controls flow of parts and material into assembly and manufacturing plants
5
Monopoly
Exclusive control over a product or the means of producing it.
6
Performance bonds
A type of insurance that provides financial protection for losses that might
7
e-tailing
retailers selling products over the internet to the consumer also known as online retailing
8
pre-approach
the preporation for the face to face encounter with potential customers
9
objection anaylsis sheet
a document that lists common objectives and possible responces to them
10
prospect
a potential customer also known as a lead
11
recession
a period of economic slowdown that lasts for two quarters or six months
12
skimming pricing
a pricing that sets a very high price for a new product
13
trial close
an intial effort to close a sale
14
sole proprietorship
a business owned and operated by one person
15
whistle-blowing
reporting an illegal action by one's employer
16
planning
he process of settong goals and determining how to reach them
17
vertical organization
a hierarchial up and down organizational structure in which the tasks and responsibilites of each level are clearly defined
18
which close
a method of closing a sale that encourages a customer to make a decision between two items
19
trading area
the geographical area from which a business draws its customers
20
want slips
customers requests for items that are not carried in the store
21
triadic colors
three colors that are equally spaced on a color wheel
22
rational motive
a conscious logical reason for a purchase
23
realistic goal
a goal that a person has a reasonable chance of achieving
24
setting
the circumstances under which communication takes place
25
label
an information tag, wrapper, seal, or iprinted message that is attached to a product or its package
26
layaway
a sales method that keeps merchandise in storage until the customer finishes paying for it
27
lifestyle
the kind of life a person lives
28
marketing
process of planning, pricing, promoting, selling, and distributing products to satisfy customers' needs and wants
29
middle management
managers who implement the decisions of top management
30
mini- nationals
midsize or smaller companies that have operations in multiple countries
31
brand label
label giving the brand name trademark or logo
32
brand mark
a unique symbol, coloring, lettering, or design elements
33
channels
the avenues through which messages are delivered
34
clip art
images, stock drawings and photographs used in print advertising
35
broadcast media
radio and television
36
collateral
something of value that a person pledges as a payment for a loan in case of default
37
expansion
a time when the economy is flourishing also prosperity
38
equity
the concept of equal rights and opportunities for everyone
39
flextime
a program that allows workers to choose their work hours
40
gross profit
the difference between sales revenue and the cost of goods sold
41
feedback
a reciever's responce to a message
42
generic brands
products that do not carry a company identity
43
hypertext markup language (HTML)
a detailed code used to write web pages
44
impression
a single exposure to an advertising messge
45
job lead
information about a job opening
46
marquee
an architectural canopy that extends over a stores enterance
47
nonverbal communication
expressing oneself without the use of words
48
package
the physical container or wrapping fir a product
49
private carriers
trucking companies that transport goods for an individual business
50