Deck 18 Flashcards Preview

50 Terms > Deck 18 > Flashcards

Flashcards in Deck 18 Deck (50):
1

Ad Layout

Sketch that shows the general arrangement and appearence of a finsihed ad.

2

Articels of Incorporation

A document filed with a state department of commerece that identifies the name and addres of a new corporation

3

Aseptic Packaging

A food storage process that keeps foods fresh without refrigiration for up to six months

4

Boomerang method

a selling method that converts a customers objection into a selling point

5

Bundle pricing

A pricing technique in which a company offers several complementary products in a package that is sold at a single price

6

cash flow statement

A monthly plan that tracks when a person anticipates that cash will come into their buisness and when they expect to pay out cash

7

desktop publishing programs

A software application that is part word processor and part graphics application and enables users to edit and maniupulate both text and graphics in one document

8

empowerment

Encouragement of team members to contribute and take responsibility for the managment process

9

drop shippers

Businesses that own the goods they sell but do not physically handle the products

10

Horizantal orginization

A structure where top managment shares decision making with self-managing teams of workers who set their own goals and make their own decisions.

11

indirect distribution

Sales of gooods or services to the customer through one or more intermediaries

12

Industrial market

Buisnesses that buy products to use in their own operations

13

Intermediaries

Buisnesses involved in sales transactions that move products from manufation to the final user

14

Inventory turnover

number of times the average inventory has been sold

15

Kiosks

Interactive point- of- purchase displays that are typically four feet high

16

Opening Cash fund

Limited amount of money for the cash register provided by a manager

17

Performance Standard

expectation of performance that reflects a companys goals

18

Planning goal

small steps you take to get from where you are to where you want

19

Price Lining

special pricing technique that sets a limited number of prices

20

Push Policy

manufacterer uses a mix of personal selling advertising and buying discounts to promote a product

21

Product modification

An aliteration in a company existing product

22

Sales promotion

market activity other than personal ones

23

Revolving Accounts

charge accounts where the retailer determines the credit limit and payment terms

24

Routine decision making

process used when a person needs little informations about a product to make a decision

25

Selective distribution

limited number of outlets in a given geographic area

26

.skimming pricing

high price set for a new product

27

storefront

exterior of a buisness that shows its logo

28

superior point method

A selling technique that permits the salesperson acknowledge objections as valid

29

spreadsheet programs

Software applications used to organize, calculate, and anaylize numerical data.

30

source marketing

the seller or manufacturer marks the price before delivering the merchandise.

31

substitution method

A selling method that involves recommending a different product that would still satisfy the customers needs.

32

site map

an outline of what can be found on each page within the website

33

unlimited liability

buisness owners financial liability is not limited to investments

34

which close

method of closing a sale that encourages a customer to make a decision between two items

35

trial close

an initial effort to close a sale

36

triadic colors

three colors that are equally spaced on the color wheel

37

want slips

customer requests for items that are not carried in the store

38

numerator

the top number in a fraction

39

marquee

an architectural canopy that extends over a stores entrance

40

memorandum buying

buying process in which the supplier agrees to take back any unsold goods by a certain pre-established date

41

package

physical wrapping of product

42

premiums

low cost items givent to consumers at a discount or for free

43

prospect

a potential customer also known as a lead

44

product depth

the number of items offered within each product line

45

price fixing

when competitors agree on certain price ranges

46

principal

moneythat is borrowed sometimes to start a buisness

47

till

cash drawer of a cash register

48

tariff

tax on imports

49

ton-mile

the movent of one ton of freight one mile

50

supply

amount of goods producers are willing to make and sell.