Deck 18 Flashcards

(50 cards)

1
Q

Ad Layout

A

Sketch that shows the general arrangement and appearence of a finsihed ad.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Articels of Incorporation

A

A document filed with a state department of commerece that identifies the name and addres of a new corporation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Aseptic Packaging

A

A food storage process that keeps foods fresh without refrigiration for up to six months

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Boomerang method

A

a selling method that converts a customers objection into a selling point

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Bundle pricing

A

A pricing technique in which a company offers several complementary products in a package that is sold at a single price

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

cash flow statement

A

A monthly plan that tracks when a person anticipates that cash will come into their buisness and when they expect to pay out cash

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

desktop publishing programs

A

A software application that is part word processor and part graphics application and enables users to edit and maniupulate both text and graphics in one document

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

empowerment

A

Encouragement of team members to contribute and take responsibility for the managment process

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

drop shippers

A

Businesses that own the goods they sell but do not physically handle the products

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Horizantal orginization

A

A structure where top managment shares decision making with self-managing teams of workers who set their own goals and make their own decisions.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

indirect distribution

A

Sales of gooods or services to the customer through one or more intermediaries

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Industrial market

A

Buisnesses that buy products to use in their own operations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Intermediaries

A

Buisnesses involved in sales transactions that move products from manufation to the final user

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Inventory turnover

A

number of times the average inventory has been sold

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Kiosks

A

Interactive point- of- purchase displays that are typically four feet high

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Opening Cash fund

A

Limited amount of money for the cash register provided by a manager

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Performance Standard

A

expectation of performance that reflects a companys goals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Planning goal

A

small steps you take to get from where you are to where you want

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Price Lining

A

special pricing technique that sets a limited number of prices

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Push Policy

A

manufacterer uses a mix of personal selling advertising and buying discounts to promote a product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Product modification

A

An aliteration in a company existing product

22
Q

Sales promotion

A

market activity other than personal ones

23
Q

Revolving Accounts

A

charge accounts where the retailer determines the credit limit and payment terms

24
Q

Routine decision making

A

process used when a person needs little informations about a product to make a decision

25
Selective distribution
limited number of outlets in a given geographic area
26
.skimming pricing
high price set for a new product
27
storefront
exterior of a buisness that shows its logo
28
superior point method
A selling technique that permits the salesperson acknowledge objections as valid
29
spreadsheet programs
Software applications used to organize, calculate, and anaylize numerical data.
30
source marketing
the seller or manufacturer marks the price before delivering the merchandise.
31
substitution method
A selling method that involves recommending a different product that would still satisfy the customers needs.
32
site map
an outline of what can be found on each page within the website
33
unlimited liability
buisness owners financial liability is not limited to investments
34
which close
method of closing a sale that encourages a customer to make a decision between two items
35
trial close
an initial effort to close a sale
36
triadic colors
three colors that are equally spaced on the color wheel
37
want slips
customer requests for items that are not carried in the store
38
numerator
the top number in a fraction
39
marquee
an architectural canopy that extends over a stores entrance
40
memorandum buying
buying process in which the supplier agrees to take back any unsold goods by a certain pre-established date
41
package
physical wrapping of product
42
premiums
low cost items givent to consumers at a discount or for free
43
prospect
a potential customer also known as a lead
44
product depth
the number of items offered within each product line
45
price fixing
when competitors agree on certain price ranges
46
principal
moneythat is borrowed sometimes to start a buisness
47
till
cash drawer of a cash register
48
tariff
tax on imports
49
ton-mile
the movent of one ton of freight one mile
50
supply
amount of goods producers are willing to make and sell.