Deck 18 Flashcards
(50 cards)
Ad Layout
Sketch that shows the general arrangement and appearence of a finsihed ad.
Articels of Incorporation
A document filed with a state department of commerece that identifies the name and addres of a new corporation
Aseptic Packaging
A food storage process that keeps foods fresh without refrigiration for up to six months
Boomerang method
a selling method that converts a customers objection into a selling point
Bundle pricing
A pricing technique in which a company offers several complementary products in a package that is sold at a single price
cash flow statement
A monthly plan that tracks when a person anticipates that cash will come into their buisness and when they expect to pay out cash
desktop publishing programs
A software application that is part word processor and part graphics application and enables users to edit and maniupulate both text and graphics in one document
empowerment
Encouragement of team members to contribute and take responsibility for the managment process
drop shippers
Businesses that own the goods they sell but do not physically handle the products
Horizantal orginization
A structure where top managment shares decision making with self-managing teams of workers who set their own goals and make their own decisions.
indirect distribution
Sales of gooods or services to the customer through one or more intermediaries
Industrial market
Buisnesses that buy products to use in their own operations
Intermediaries
Buisnesses involved in sales transactions that move products from manufation to the final user
Inventory turnover
number of times the average inventory has been sold
Kiosks
Interactive point- of- purchase displays that are typically four feet high
Opening Cash fund
Limited amount of money for the cash register provided by a manager
Performance Standard
expectation of performance that reflects a companys goals
Planning goal
small steps you take to get from where you are to where you want
Price Lining
special pricing technique that sets a limited number of prices
Push Policy
manufacterer uses a mix of personal selling advertising and buying discounts to promote a product
Product modification
An aliteration in a company existing product
Sales promotion
market activity other than personal ones
Revolving Accounts
charge accounts where the retailer determines the credit limit and payment terms
Routine decision making
process used when a person needs little informations about a product to make a decision