Flashcards in Deck 18 Deck (50):
1
Ad Layout
Sketch that shows the general arrangement and appearence of a finsihed ad.
2
Articels of Incorporation
A document filed with a state department of commerece that identifies the name and addres of a new corporation
3
Aseptic Packaging
A food storage process that keeps foods fresh without refrigiration for up to six months
4
Boomerang method
a selling method that converts a customers objection into a selling point
5
Bundle pricing
A pricing technique in which a company offers several complementary products in a package that is sold at a single price
6
cash flow statement
A monthly plan that tracks when a person anticipates that cash will come into their buisness and when they expect to pay out cash
7
desktop publishing programs
A software application that is part word processor and part graphics application and enables users to edit and maniupulate both text and graphics in one document
8
empowerment
Encouragement of team members to contribute and take responsibility for the managment process
9
drop shippers
Businesses that own the goods they sell but do not physically handle the products
10
Horizantal orginization
A structure where top managment shares decision making with self-managing teams of workers who set their own goals and make their own decisions.
11
indirect distribution
Sales of gooods or services to the customer through one or more intermediaries
12
Industrial market
Buisnesses that buy products to use in their own operations
13
Intermediaries
Buisnesses involved in sales transactions that move products from manufation to the final user
14
Inventory turnover
number of times the average inventory has been sold
15
Kiosks
Interactive point- of- purchase displays that are typically four feet high
16
Opening Cash fund
Limited amount of money for the cash register provided by a manager
17
Performance Standard
expectation of performance that reflects a companys goals
18
Planning goal
small steps you take to get from where you are to where you want
19
Price Lining
special pricing technique that sets a limited number of prices
20
Push Policy
manufacterer uses a mix of personal selling advertising and buying discounts to promote a product
21
Product modification
An aliteration in a company existing product
22
Sales promotion
market activity other than personal ones
23
Revolving Accounts
charge accounts where the retailer determines the credit limit and payment terms
24
Routine decision making
process used when a person needs little informations about a product to make a decision
25
Selective distribution
limited number of outlets in a given geographic area
26
.skimming pricing
high price set for a new product
27
storefront
exterior of a buisness that shows its logo
28
superior point method
A selling technique that permits the salesperson acknowledge objections as valid
29
spreadsheet programs
Software applications used to organize, calculate, and anaylize numerical data.
30
source marketing
the seller or manufacturer marks the price before delivering the merchandise.
31
substitution method
A selling method that involves recommending a different product that would still satisfy the customers needs.
32
site map
an outline of what can be found on each page within the website
33
unlimited liability
buisness owners financial liability is not limited to investments
34
which close
method of closing a sale that encourages a customer to make a decision between two items
35
trial close
an initial effort to close a sale
36
triadic colors
three colors that are equally spaced on the color wheel
37
want slips
customer requests for items that are not carried in the store
38
numerator
the top number in a fraction
39
marquee
an architectural canopy that extends over a stores entrance
40
memorandum buying
buying process in which the supplier agrees to take back any unsold goods by a certain pre-established date
41
package
physical wrapping of product
42
premiums
low cost items givent to consumers at a discount or for free
43
prospect
a potential customer also known as a lead
44
product depth
the number of items offered within each product line
45
price fixing
when competitors agree on certain price ranges
46
principal
moneythat is borrowed sometimes to start a buisness
47
till
cash drawer of a cash register
48
tariff
tax on imports
49
ton-mile
the movent of one ton of freight one mile
50