Deck 18

Question 1

Ad Layout

Answer 1

Sketch that shows the general arrangement and appearence of a finsihed ad.

Question 2

Articels of Incorporation

Answer 2

A document filed with a state department of commerece that identifies the name and addres of a new corporation

Question 3

Aseptic Packaging

Answer 3

A food storage process that keeps foods fresh without refrigiration for up to six months

Question 4

Boomerang method

Answer 4

a selling method that converts a customers objection into a selling point

Question 5

Bundle pricing

Answer 5

A pricing technique in which a company offers several complementary products in a package that is sold at a single price

Question 6

cash flow statement

Answer 6

A monthly plan that tracks when a person anticipates that cash will come into their buisness and when they expect to pay out cash

Question 7

desktop publishing programs

Answer 7

A software application that is part word processor and part graphics application and enables users to edit and maniupulate both text and graphics in one document

Question 8

empowerment

Answer 8

Encouragement of team members to contribute and take responsibility for the managment process

Question 9

drop shippers

Answer 9

Businesses that own the goods they sell but do not physically handle the products

Question 10

Horizantal orginization

Answer 10

A structure where top managment shares decision making with self-managing teams of workers who set their own goals and make their own decisions.

Question 11

indirect distribution

Answer 11

Sales of gooods or services to the customer through one or more intermediaries

Question 12

Industrial market

Answer 12

Buisnesses that buy products to use in their own operations

Question 13

Intermediaries

Answer 13

Buisnesses involved in sales transactions that move products from manufation to the final user

Question 14

Inventory turnover

Answer 14

number of times the average inventory has been sold

Question 15

Kiosks

Answer 15

Interactive point- of- purchase displays that are typically four feet high

Question 16

Opening Cash fund

Answer 16

Limited amount of money for the cash register provided by a manager

Question 17

Performance Standard

Answer 17

expectation of performance that reflects a companys goals

Question 18

Planning goal

Answer 18

small steps you take to get from where you are to where you want

Question 19

Price Lining

Answer 19

special pricing technique that sets a limited number of prices

Question 20

Push Policy

Answer 20

manufacterer uses a mix of personal selling advertising and buying discounts to promote a product

Question 21

Product modification

Answer 21

An aliteration in a company existing product

Question 22

Sales promotion

Answer 22

market activity other than personal ones

Question 23

Revolving Accounts

Answer 23

charge accounts where the retailer determines the credit limit and payment terms

Question 24

Routine decision making

Answer 24

process used when a person needs little informations about a product to make a decision

Question 25

Selective distribution

Answer 25

limited number of outlets in a given geographic area

Question 26

.skimming pricing

Answer 26

high price set for a new product

Question 27

storefront

Answer 27

exterior of a buisness that shows its logo

Question 28

superior point method

Answer 28

A selling technique that permits the salesperson acknowledge objections as valid

Question 29

spreadsheet programs

Answer 29

Software applications used to organize, calculate, and anaylize numerical data.

Question 30

source marketing

Answer 30

the seller or manufacturer marks the price before delivering the merchandise.

Question 31

substitution method

Answer 31

A selling method that involves recommending a different product that would still satisfy the customers needs.

Question 32

site map

Answer 32

an outline of what can be found on each page within the website

Question 33

unlimited liability

Answer 33

buisness owners financial liability is not limited to investments

Question 34

which close

Answer 34

method of closing a sale that encourages a customer to make a decision between two items

Question 35

trial close

Answer 35

an initial effort to close a sale

Question 36

triadic colors

Answer 36

three colors that are equally spaced on the color wheel

Question 37

want slips

Answer 37

customer requests for items that are not carried in the store

Question 38

numerator

Answer 38

the top number in a fraction

Question 39

marquee

Answer 39

an architectural canopy that extends over a stores entrance

Question 40

memorandum buying

Answer 40

buying process in which the supplier agrees to take back any unsold goods by a certain pre-established date

Question 41

package

Answer 41

physical wrapping of product

Question 42

premiums

Answer 42

low cost items givent to consumers at a discount or for free

Question 43

prospect

Answer 43

a potential customer also known as a lead

Question 44

product depth

Answer 44

the number of items offered within each product line

Question 45

price fixing

Answer 45

when competitors agree on certain price ranges

Question 46

principal

Answer 46

moneythat is borrowed sometimes to start a buisness

Question 47

till

Answer 47

cash drawer of a cash register

Question 48

tariff

Answer 48

tax on imports

Question 49

ton-mile

Answer 49

the movent of one ton of freight one mile

Question 50

supply

Answer 50

amount of goods producers are willing to make and sell.