Deck 3

Question 1

Noneprice composition

Answer 1

Competition based on factors that are not related to price

Question 2

Derived Demand

Answer 2

the demand for industrail goods based on the demand of customer goods

Question 3

telecommuting

Answer 3

program that involves working at home

Question 4

ad council

Answer 4

nonprofit organization that helps produce public services advertising

Question 5

whistle-blowing

Answer 5

reporting an illegal action by ones employer

Question 6

enumeration

Answer 6

listing items in order

Question 7

pre-approach

Answer 7

the preperation for the face-to-face encounter with potential customers

Question 8

endless chain method

Answer 8

the process of asking customers for names of potential customers

Question 9

nonverbal communication

Answer 9

expressing oneself without the use of words

Question 10

laymans term

Answer 10

words the average customers can understand

Question 11

trial close

Answer 11

an initial effort to close a sale

Question 12

penetration pricing

Answer 12

sets the price for a new product very low

Question 13

allowance

Answer 13

a partial return of the sale price for merchandise that the customer has kept

Question 14

open cash fund

Answer 14

a limited amount of money for the cash register provided by a manager

Question 15

color wheel

Answer 15

a circular illustration of the relationship between colors

Question 16

triadic color

Answer 16

three colors that are equally spaced on the color wheel

Question 17

fixtures

Answer 17

the principle installation in a store

Question 18

kiosk

Answer 18

interactive point of purchase displays

Question 19

specialty media

Answer 19

useful items featuring an advertisers name or logo

Question 20

rack jobber

Answer 20

wholesalers that manage inventory and merchandising for retailers by counting stocks

Question 21

e-tailing

Answer 21

retailers selling products over the internet to customers

Question 22

e-marketplace

Answer 22

the online shoping locations where products are sold to customers and industrial buyers throught the internet

Question 23

ton-mile

Answer 23

the movement of one ton moving one mile

Question 24

carload

Answer 24

the minimum number of pounds of freight needed to fill a boxcar

Question 25

freight forwarders

Answer 25

private companies that combine less than carload or truckload shipment for businesess and deliver it to them

Question 26

want slips

Answer 26

customers request of a item that is not in the store

Question 27

demand elasticity

Answer 27

the degree to witch demand for a product is affected by its price

Question 28

price discrimination

Answer 28

charging different prices to similar customers in similar situations

Question 29

loss leader

Answer 29

an item in that is lower costs to attract customers

Question 30

validity

Answer 30

when questions asked on a questionnaire measure what was inteded to be measured