Deck 3 Flashcards
(30 cards)
Noneprice composition
Competition based on factors that are not related to price
Derived Demand
the demand for industrail goods based on the demand of customer goods
telecommuting
program that involves working at home
ad council
nonprofit organization that helps produce public services advertising
whistle-blowing
reporting an illegal action by ones employer
enumeration
listing items in order
pre-approach
the preperation for the face-to-face encounter with potential customers
endless chain method
the process of asking customers for names of potential customers
nonverbal communication
expressing oneself without the use of words
laymans term
words the average customers can understand
trial close
an initial effort to close a sale
penetration pricing
sets the price for a new product very low
allowance
a partial return of the sale price for merchandise that the customer has kept
open cash fund
a limited amount of money for the cash register provided by a manager
color wheel
a circular illustration of the relationship between colors
triadic color
three colors that are equally spaced on the color wheel
fixtures
the principle installation in a store
kiosk
interactive point of purchase displays
specialty media
useful items featuring an advertisers name or logo
rack jobber
wholesalers that manage inventory and merchandising for retailers by counting stocks
e-tailing
retailers selling products over the internet to customers
e-marketplace
the online shoping locations where products are sold to customers and industrial buyers throught the internet
ton-mile
the movement of one ton moving one mile
carload
the minimum number of pounds of freight needed to fill a boxcar