Flashcards in Deck 3 Deck (30):
1
Noneprice composition
Competition based on factors that are not related to price
2
Derived Demand
the demand for industrail goods based on the demand of customer goods
3
telecommuting
program that involves working at home
4
ad council
nonprofit organization that helps produce public services advertising
5
whistle-blowing
reporting an illegal action by ones employer
6
enumeration
listing items in order
7
pre-approach
the preperation for the face-to-face encounter with potential customers
8
endless chain method
the process of asking customers for names of potential customers
9
nonverbal communication
expressing oneself without the use of words
10
laymans term
words the average customers can understand
11
trial close
an initial effort to close a sale
12
penetration pricing
sets the price for a new product very low
13
allowance
a partial return of the sale price for merchandise that the customer has kept
14
open cash fund
a limited amount of money for the cash register provided by a manager
15
color wheel
a circular illustration of the relationship between colors
16
triadic color
three colors that are equally spaced on the color wheel
17
fixtures
the principle installation in a store
18
kiosk
interactive point of purchase displays
19
specialty media
useful items featuring an advertisers name or logo
20
rack jobber
wholesalers that manage inventory and merchandising for retailers by counting stocks
21
e-tailing
retailers selling products over the internet to customers
22
e-marketplace
the online shoping locations where products are sold to customers and industrial buyers throught the internet
23
ton-mile
the movement of one ton moving one mile
24
carload
the minimum number of pounds of freight needed to fill a boxcar
25
freight forwarders
private companies that combine less than carload or truckload shipment for businesess and deliver it to them
26
want slips
customers request of a item that is not in the store
27
demand elasticity
the degree to witch demand for a product is affected by its price
28
price discrimination
charging different prices to similar customers in similar situations
29
loss leader
an item in that is lower costs to attract customers
30