Deck 3 Flashcards

(30 cards)

1
Q

Noneprice composition

A

Competition based on factors that are not related to price

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2
Q

Derived Demand

A

the demand for industrail goods based on the demand of customer goods

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3
Q

telecommuting

A

program that involves working at home

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4
Q

ad council

A

nonprofit organization that helps produce public services advertising

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5
Q

whistle-blowing

A

reporting an illegal action by ones employer

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6
Q

enumeration

A

listing items in order

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7
Q

pre-approach

A

the preperation for the face-to-face encounter with potential customers

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8
Q

endless chain method

A

the process of asking customers for names of potential customers

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9
Q

nonverbal communication

A

expressing oneself without the use of words

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10
Q

laymans term

A

words the average customers can understand

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11
Q

trial close

A

an initial effort to close a sale

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12
Q

penetration pricing

A

sets the price for a new product very low

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13
Q

allowance

A

a partial return of the sale price for merchandise that the customer has kept

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14
Q

open cash fund

A

a limited amount of money for the cash register provided by a manager

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15
Q

color wheel

A

a circular illustration of the relationship between colors

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16
Q

triadic color

A

three colors that are equally spaced on the color wheel

17
Q

fixtures

A

the principle installation in a store

18
Q

kiosk

A

interactive point of purchase displays

19
Q

specialty media

A

useful items featuring an advertisers name or logo

20
Q

rack jobber

A

wholesalers that manage inventory and merchandising for retailers by counting stocks

21
Q

e-tailing

A

retailers selling products over the internet to customers

22
Q

e-marketplace

A

the online shoping locations where products are sold to customers and industrial buyers throught the internet

23
Q

ton-mile

A

the movement of one ton moving one mile

24
Q

carload

A

the minimum number of pounds of freight needed to fill a boxcar

25
freight forwarders
private companies that combine less than carload or truckload shipment for businesess and deliver it to them
26
want slips
customers request of a item that is not in the store
27
demand elasticity
the degree to witch demand for a product is affected by its price
28
price discrimination
charging different prices to similar customers in similar situations
29
loss leader
an item in that is lower costs to attract customers
30
validity
when questions asked on a questionnaire measure what was inteded to be measured