Deck 3 Flashcards Preview

50 Terms > Deck 3 > Flashcards

Flashcards in Deck 3 Deck (30):
1

Noneprice composition

Competition based on factors that are not related to price

2

Derived Demand

the demand for industrail goods based on the demand of customer goods

3

telecommuting

program that involves working at home

4

ad council

nonprofit organization that helps produce public services advertising

5

whistle-blowing

reporting an illegal action by ones employer

6

enumeration

listing items in order

7

pre-approach

the preperation for the face-to-face encounter with potential customers

8

endless chain method

the process of asking customers for names of potential customers

9

nonverbal communication

expressing oneself without the use of words

10

laymans term

words the average customers can understand

11

trial close

an initial effort to close a sale

12

penetration pricing

sets the price for a new product very low

13

allowance

a partial return of the sale price for merchandise that the customer has kept

14

open cash fund

a limited amount of money for the cash register provided by a manager

15

color wheel

a circular illustration of the relationship between colors

16

triadic color

three colors that are equally spaced on the color wheel

17

fixtures

the principle installation in a store

18

kiosk

interactive point of purchase displays

19

specialty media

useful items featuring an advertisers name or logo

20

rack jobber

wholesalers that manage inventory and merchandising for retailers by counting stocks

21

e-tailing

retailers selling products over the internet to customers

22

e-marketplace

the online shoping locations where products are sold to customers and industrial buyers throught the internet

23

ton-mile

the movement of one ton moving one mile

24

carload

the minimum number of pounds of freight needed to fill a boxcar

25

freight forwarders

private companies that combine less than carload or truckload shipment for businesess and deliver it to them

26

want slips

customers request of a item that is not in the store

27

demand elasticity

the degree to witch demand for a product is affected by its price

28

price discrimination

charging different prices to similar customers in similar situations

29

loss leader

an item in that is lower costs to attract customers

30

validity

when questions asked on a questionnaire measure what was inteded to be measured