Flashcards in Deck 7 Deck (50):
1
Trademark
Is a word name symbol sound or color that identifies a good or service and that cannot be used by anyone but the owner
2
Copyright
Involves anything that is authored by an individual such as writing books magazine articles music artwork etc
3
Cross-Training
Means preparing to many different activites
4
National brands
Brands that are owned and initiated by national manufactures or service companies
5
Nonverbal communication
Expressing oneself without the use of words
6
Limited partnership
A form of business organization in which selling and distributing products to satisfy customers needs and wants
7
Prospect
A potential customer also known as a lead
8
Generalization
A statement that is accepted as true by most people
9
Generic brands
Products that do not carry a company identity
10
Gorss sale
the total of all sales for a given period of time
11
Focal point
an area in a display that attracts attention first above all else
12
Flextime
a program that allows workers to choose thier work hours
13
Firewall
hardware or software that protects a computer from aattacks by hackers
14
Goods
Tangible items of monetary value that satisfy needs and wants
15
loss leader
an item priced at or below ocst to drae customers into a store
16
multinationals
Large corporations that have operations in multiple countries
17
mixed number
a whole number and a fraction writeen together
18
planning goal
the small steps you take to get from where you are now to where you want to be
19
price
the value placed on a product
20
profit
the money earned
21
pull policy
a process that direct promtoion towards consumers
22
tariff
a tax on imports
23
quota
a limit on ethier the quanitity or value of a product that may be imported
24
supply
the amount of goods producers are willing to make and sell
25
till
the cash drawer of a cash register
26
ton-mile
the movement of one ton of freight one mile
27
top managment
managers who makes decisons that affect the whole company
28
trail close
an initial effort to close a sale
29
Values
beliefs that guide the way the people live
30
trading area
the geographical area from which a busniess draws its customers
31
want slips
customers request for items that are not carried in the store
32
transit advertisting
advertising found on public transportation
33
whistle-blowing
reporting an illegal action by ones employer
34
wholesale and retail buyers
buyers who purchase good for resale
35
percentage
a number expressed in parts per 100.
36
premiums
low cost items give to consumers at a discount or for free
37
price bundling
two or more similar products are placed on sale for one package price
38
database
a collection of related information abiout a specific topic
39
debt capital
borrowed funds that must be repaid
40
domestic business
a business that sells its products only in its own country
41
equity
the concept of equal rigthe and opportunities
42
(EU) European union
european trading bloc
43
imports
goods and services purchased from other countires
44
media
the avenues through which messages are delivered
45
net sales
the amount left after gross sales have been adjusted for returns and allowances
46
monopoly
excliusive control over a product or the means of producing it
47
marquee
an architectural canopy that extends over a store entrance
48
product positioning
the image a product projects that sets it apart from the competition
49
self esteem
perception of your worth value as a person
50