Deck 7 Flashcards Preview

50 Terms > Deck 7 > Flashcards

Flashcards in Deck 7 Deck (50):
1

Trademark

Is a word name symbol sound or color that identifies a good or service and that cannot be used by anyone but the owner

2

Copyright

Involves anything that is authored by an individual such as writing books magazine articles music artwork etc

3

Cross-Training

Means preparing to many different activites

4

National brands

Brands that are owned and initiated by national manufactures or service companies

5

Nonverbal communication

Expressing oneself without the use of words

6

Limited partnership

A form of business organization in which selling and distributing products to satisfy customers needs and wants

7

Prospect

A potential customer also known as a lead

8

Generalization

A statement that is accepted as true by most people

9

Generic brands

Products that do not carry a company identity

10

Gorss sale

the total of all sales for a given period of time

11

Focal point

an area in a display that attracts attention first above all else

12

Flextime

a program that allows workers to choose thier work hours

13

Firewall

hardware or software that protects a computer from aattacks by hackers

14

Goods

Tangible items of monetary value that satisfy needs and wants

15

loss leader

an item priced at or below ocst to drae customers into a store

16

multinationals

Large corporations that have operations in multiple countries

17

mixed number

a whole number and a fraction writeen together

18

planning goal

the small steps you take to get from where you are now to where you want to be

19

price

the value placed on a product

20

profit

the money earned

21

pull policy

a process that direct promtoion towards consumers

22

tariff

a tax on imports

23

quota

a limit on ethier the quanitity or value of a product that may be imported

24

supply

the amount of goods producers are willing to make and sell

25

till

the cash drawer of a cash register

26

ton-mile

the movement of one ton of freight one mile

27

top managment

managers who makes decisons that affect the whole company

28

trail close

an initial effort to close a sale

29

Values

beliefs that guide the way the people live

30

trading area

the geographical area from which a busniess draws its customers

31

want slips

customers request for items that are not carried in the store

32

transit advertisting

advertising found on public transportation

33

whistle-blowing

reporting an illegal action by ones employer

34

wholesale and retail buyers

buyers who purchase good for resale

35

percentage

a number expressed in parts per 100.

36

premiums

low cost items give to consumers at a discount or for free

37

price bundling

two or more similar products are placed on sale for one package price

38

database

a collection of related information abiout a specific topic

39

debt capital

borrowed funds that must be repaid

40

domestic business

a business that sells its products only in its own country

41

equity

the concept of equal rigthe and opportunities

42

(EU) European union

european trading bloc

43

imports

goods and services purchased from other countires

44

media

the avenues through which messages are delivered

45

net sales

the amount left after gross sales have been adjusted for returns and allowances

46

monopoly

excliusive control over a product or the means of producing it

47

marquee

an architectural canopy that extends over a store entrance

48

product positioning

the image a product projects that sets it apart from the competition

49

self esteem

perception of your worth value as a person

50

reverse auction

sale in which compainespost what they want to buy and suppliers bid for the contract