Flashcards in Deck 22 Deck (25):
1
Ad council
Non profit organization that helps produce public service advertising campaigns for gov. agencies and other qualified sponsors.
2
Advertising proof
A representation of an ad that shows exactly how it will appear in print.
3
Aptitude
Ability or natural talent; potential to learn a certain skill.
4
Articles of Incorporation
Document filed with the state department of commerce that identifies the name and address of a new corporation
5
Asset
Anything of monetary value that a person owns, such as cash, checking and savings accounts, real estate, and stocks.
6
Balance Sheets
Summary of a business assets, liability, and owner's equity
7
Better Business Bureau(BBB)
One of the oldest nonprofit organizations that establishes self-regulation among businesses
8
Blind check method
Receiver of a delivery writes the description of the merchandise, counts the quantities received, and lists them on a blank form or dummy invoice
9
Blister pack
Packaging with preformed plastic molds surrounding individual items arranged on a cardboard backing.
10
Bonded warehouses
public or private warehouses that store products requiring the payment of a federal tax
11
boomerang method
selling method that converts a custormer's objection into a selling point
12
break-even point
point at which sales revenue equals the costs and expenses of making and distruibuting a product
13
brick and mortar retailers
traditional retailes that sell goods to customers from physical stores, rather than over the internet
14
cash flow statement
monthly plan that tracks when a person anticipates that cash will come into thier business and when they expect to pay out cash
15
cash on delievery (COD)
a tranaction that ocurs when a customer pays for merchandise at the time of delivery
16
centralized buying
process for all branches ina chain store opperation, usually done in central location, such as company headquarters
17
cold canvassing
process of locating as many potential customers as possible without checking out leads beforehand
18
collateral
something of value that a person pledges as payment for the loan in case of default
19
common carriers
trucking companies that provide transportation services to any business in thier operating area for a fee
20
consensus
decision on which all members of a team agree
21
consultative selling
sales that provide solutions to customers problems by finding products that meet thier needs
22
cost per thousand(CPM)
the media cost of exposing 1,000 readers to an advertising impression
23
decentralized buying
local chain store managers or thier designated buyers who are authorized to make special purchases for thier indivisual stores
24
demand elasticity
the degree to which demand for a product is affected by its price
25