Deck 22 Flashcards Preview

50 Terms > Deck 22 > Flashcards

Flashcards in Deck 22 Deck (25):
1

Ad council

Non profit organization that helps produce public service advertising campaigns for gov. agencies and other qualified sponsors.

2

Advertising proof

A representation of an ad that shows exactly how it will appear in print.

3

Aptitude

Ability or natural talent; potential to learn a certain skill.

4

Articles of Incorporation

Document filed with the state department of commerce that identifies the name and address of a new corporation

5

Asset

Anything of monetary value that a person owns, such as cash, checking and savings accounts, real estate, and stocks.

6

Balance Sheets

Summary of a business assets, liability, and owner's equity

7

Better Business Bureau(BBB)

One of the oldest nonprofit organizations that establishes self-regulation among businesses

8

Blind check method

Receiver of a delivery writes the description of the merchandise, counts the quantities received, and lists them on a blank form or dummy invoice

9

Blister pack

Packaging with preformed plastic molds surrounding individual items arranged on a cardboard backing.

10

Bonded warehouses

public or private warehouses that store products requiring the payment of a federal tax

11

boomerang method

selling method that converts a custormer's objection into a selling point

12

break-even point

point at which sales revenue equals the costs and expenses of making and distruibuting a product

13

brick and mortar retailers

traditional retailes that sell goods to customers from physical stores, rather than over the internet

14

cash flow statement

monthly plan that tracks when a person anticipates that cash will come into thier business and when they expect to pay out cash

15

cash on delievery (COD)

a tranaction that ocurs when a customer pays for merchandise at the time of delivery

16

centralized buying

process for all branches ina chain store opperation, usually done in central location, such as company headquarters

17

cold canvassing

process of locating as many potential customers as possible without checking out leads beforehand

18

collateral

something of value that a person pledges as payment for the loan in case of default

19

common carriers

trucking companies that provide transportation services to any business in thier operating area for a fee

20

consensus

decision on which all members of a team agree

21

consultative selling

sales that provide solutions to customers problems by finding products that meet thier needs

22

cost per thousand(CPM)

the media cost of exposing 1,000 readers to an advertising impression

23

decentralized buying

local chain store managers or thier designated buyers who are authorized to make special purchases for thier indivisual stores

24

demand elasticity

the degree to which demand for a product is affected by its price

25

derived demand

demand for indivisual goods based on the demand for consumer goods and services