Deck 22 Flashcards

(25 cards)

1
Q

Ad council

A

Non profit organization that helps produce public service advertising campaigns for gov. agencies and other qualified sponsors.

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2
Q

Advertising proof

A

A representation of an ad that shows exactly how it will appear in print.

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3
Q

Aptitude

A

Ability or natural talent; potential to learn a certain skill.

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4
Q

Articles of Incorporation

A

Document filed with the state department of commerce that identifies the name and address of a new corporation

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5
Q

Asset

A

Anything of monetary value that a person owns, such as cash, checking and savings accounts, real estate, and stocks.

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6
Q

Balance Sheets

A

Summary of a business assets, liability, and owner’s equity

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7
Q

Better Business Bureau(BBB)

A

One of the oldest nonprofit organizations that establishes self-regulation among businesses

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8
Q

Blind check method

A

Receiver of a delivery writes the description of the merchandise, counts the quantities received, and lists them on a blank form or dummy invoice

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9
Q

Blister pack

A

Packaging with preformed plastic molds surrounding individual items arranged on a cardboard backing.

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10
Q

Bonded warehouses

A

public or private warehouses that store products requiring the payment of a federal tax

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11
Q

boomerang method

A

selling method that converts a custormer’s objection into a selling point

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12
Q

break-even point

A

point at which sales revenue equals the costs and expenses of making and distruibuting a product

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13
Q

brick and mortar retailers

A

traditional retailes that sell goods to customers from physical stores, rather than over the internet

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14
Q

cash flow statement

A

monthly plan that tracks when a person anticipates that cash will come into thier business and when they expect to pay out cash

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15
Q

cash on delievery (COD)

A

a tranaction that ocurs when a customer pays for merchandise at the time of delivery

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16
Q

centralized buying

A

process for all branches ina chain store opperation, usually done in central location, such as company headquarters

17
Q

cold canvassing

A

process of locating as many potential customers as possible without checking out leads beforehand

18
Q

collateral

A

something of value that a person pledges as payment for the loan in case of default

19
Q

common carriers

A

trucking companies that provide transportation services to any business in thier operating area for a fee

20
Q

consensus

A

decision on which all members of a team agree

21
Q

consultative selling

A

sales that provide solutions to customers problems by finding products that meet thier needs

22
Q

cost per thousand(CPM)

A

the media cost of exposing 1,000 readers to an advertising impression

23
Q

decentralized buying

A

local chain store managers or thier designated buyers who are authorized to make special purchases for thier indivisual stores

24
Q

demand elasticity

A

the degree to which demand for a product is affected by its price

25
derived demand
demand for indivisual goods based on the demand for consumer goods and services