FIS - Module 8

Question 1

The Importance of Electronic and Mobile Commerce

Answer 1

• Electronic and mobile commerce have transformed many areas of our lives and careers.
• One fundamental change has been the manner in which companies interact with their suppliers, customers, government agencies, and other business partners.
• As a result, most organizations today have or are considering setting up business on the Internet.

Question 2

Conducting business activities electronically over computer networks such as the Internet, extranets, and corporate networks.

Answer 2

e-Commerce

Question 3

Examples of e-Commerce

Answer 3

1. Distribution of products
2. Buying of products
3. Selling of products
4. Marketing of products
5. Servicing of products or services

Question 4

Business activities that are strong candidates for conversion to e-commerce are paper-based, time-consuming, and inconvenient activities for customers.

Answer 4

e-Commerce

Question 5

Thus, some of the first business processes that companies converted to an e-commerce model were those related to buying and selling.

Answer 5

e-Commerce

Question 6

A subset of e-commerce where all the participants are organizations.

Answer 6

Business-to-Business (B2B) E-Commerce

Question 7

is a useful tool for connecting business partners in a virtual supply chain to cut resupply times and reduce costs.

Answer 7

Business-to-Business (B2B) E-Commerce

Question 8

A form of e-commerce in which customers deal directly with an organization and avoid intermediaries.

Answer 8

Business-to-Consumer (B2C) E-Commerce

Question 9

In many cases, it squeezes costs and inefficiencies out of the supply chain and can lead to higher profits and lower prices for consumers.

Answer 9

Business-to-Consumer (B2C) E-Commerce

Question 10

A subset of e-commerce that involves consumers selling directly to other consumers.

Answer 10

Consumer-to-consumer (C2C) E-commerce

Question 11

eBay is an example of a C2C e-commerce site; customers buy and sell items directly to each other through the site. Founded in 1995, eBay has become one of the most popular Web sites in the world.

Answer 11

Consumer-to-consumer (C2C) E-commerce

Question 12

The use of information and communications technology to simplify the sharing of information, speed formerly paper-based processes, and improve the relationship between citizens and government.

Answer 12

e-Government

Question 13

Citizens can use this applications to submit their state and federal tax returns online, renew auto licenses, apply for student loans, and make campaign contributions.

Answer 13

Government-to-consumer (G2C)

Question 14

support the purchase of materials and services from private industry by government procurement offices, enable firms to bid on government contracts, and help businesses receive current government regulations related to their operations.

Answer 14

Government-to-business (G2B)

Question 15

Business.gov allows businesses to access information about laws and regulations and relevant forms needed to comply with federal requirements for their business.

Answer 15

Government-to-business (G2B)

Question 16

are designed to improve communications among the various levels of government.

Answer 16

Government-to-government (G2G)

Question 17

Message boards and chat rooms can build a loyal community of people who are interested in and enthusiastic about the company and its products and services.

Answer 17

Community

Question 18

Providing useful, accurate, and timely content—such as industry and economic news and stock quotes—is a sound approach to encourage people to return to your Web site time and again.

Answer 18

Content

Question 19

involves consumers and businesses paying to purchase physical goods, information, or services that are posted or advertised online.

Answer 19

Commerce

Question 20

, sometimes called e-tailing, is the direct sale of products or services by businesses to consumers through electronic storefronts, which are typically designed around the familiar electronic catalog and shopping cart model.

Answer 20

Electronic retailing

Question 21

Companies such as _, _, and many others have used the same model to sell wholesale goods to employees of corporations.

Answer 21

Office Depot, Wal-Mart

Question 22

are another means to support retail shopping.

Answer 22

Cybermalls

Question 23

is a single Web site that offers many products and services at one Internet location—similar to a regular shopping mall.

Answer 23

A cybermall

Question 24

An ____ pulls multiple buyers and sellers into one virtual place, easily reachable through a Web browser.

Answer 24

Internet cybermall

Question 25

One approach taken by many manufacturers to raise profitability and improve customer service is to move their supply chain operations onto the Internet.

Answer 25

**Manufacturing**

Question 26

Here they can form an `electronic exchange` to join with competitors and suppliers alike, using computers and Web sites to buy and sell goods, trade market information, and run back-office operations.

Answer 26

**Manufacturing**

Question 27

The nature of the Web allows firms to gather much more information about customer `behavior` and `preferences` than they could using other marketing approaches.

Answer 27

**Marketing**

Question 28

Marketing organizations can measure many online activities as `customers and potential customers` gather information and make their purchase decisions.

Answer 28

**Marketing**

Question 29

Divides the pool of potential customers into `subgroups`, which are usually defined in terms of `demographic characteristics`, such as age, gender, marital status, income level, and geographic location.

Answer 29

**Market Segmentation**

Question 30

Occurs when a firm obtains `detailed` information about a customer’s behavior, preferences, needs, and buying patterns and uses that information to set prices, negotiate terms, tailor promotions, add product features, and otherwise `customize its entire relationship with that customer`.

Answer 30

**Technology-enabled Relationship Management**

Question 31

With it, consumers can manage their finances from anywhere without driving to their bank or credit union or booting their computer.

Answer 31

**mobile banking**

Question 32

Consumers can use mobile banking to access multiple banks, accounts, and financial services to: 1. View account balances (checking, savings, Money Market, and credit cards) 2. Transfer funds between accounts 3. View and pay bills 4. Review a history of account transactions

Answer 32

**mobile banking**

Question 33

Companies are employing a `strategy` that encourages shoppers to do Web-based price comparisons while they are in the stores.

Answer 33

**Mobile Price Comparison**

Question 34

The idea is to drive the shopper who is ready to make a purchase `from one retailer to another` based on price and product comparisons.

Answer 34

**Mobile Price Comparison**

Question 35

Web sites, like `Google Maps`, can be used to locate `stores`, `restaurants`, `gas stations`, and other retailers while you are on the move.

Answer 35

**Mobile Price Comparison**

Question 36

Through `e-mails` and placing `cookies` to personal computers.

Answer 36

**Mobile Advertising**

Question 37

Upon checkout, the `coupon discount `is applied when the loyalty card is scanned.

Answer 37

**Mobile Coupons**

Question 38

**Advantages of Electronic and Mobile Commerce**

Answer 38

* Reduces cost * Speed the Flow of Goods and Information * Increases Accuracy * Improve Customer Service

Question 39

**Global Challenges for E-Commerce and M-Commerce**

Answer 39

1. Cultural Challenges 1. Time and Distance Challenges 1. Currency Challenges 1. Language Challenges 1. Infrastructure Challenges 1. Product and Service Challenges 1. State, Regional, and National Laws

Question 40

A practice that entails sending bogus messages purportedly from a legitimate institution to pry personal information from customers by convincing them to go to a “spoofed” Web site.

Answer 40

**Phishing**

Question 41

A problem arising in a pay-per-click online advertising environment where additional clicks are generated beyond those that come from actual, legitimate users.

Answer 41

**Click Fraud**

Question 42

includes works of the mind such as books, films, music, processes, and software, which are distinct somehow and are owned or created by a single entity.

Answer 42

**Theft of Intellectual Property**

Question 43

- The digital divide is a term that describes the difference between people who do and do not have the access or the capability to use high-quality, modern ICT such as computers and internet to improve their standard of living.

Answer 43

**Lack of Internet Access**