L6- Advertising Flashcards Preview

Vocabulary For IELTS Advanced - Cambridge > L6- Advertising > Flashcards

Flashcards in L6- Advertising Deck (34)
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31

pressurise

to persuade someone to do something by making them feel it is their duty to do it
Everyone is being pressurized to vote.
He was pressurised into signing the agreement.

32

reassure

~ sb (about sth) to say or do sth that makes sb less frightened or worried:
They tried to reassure her, but she still felt anxious.
He smiled at me in a reassuring way.

33

ploy

something that is done or said in order to get an advantage, often dishonestly:
There are various ploys we can use if necessary.
[+ to infinitive] He only said he had a meeting as a ploy to get her to leave.

34

branding

The branding of a product is the presentation of it to the public in a way that makes it easy for people to recognize or identify. (BUSINESS)
Local companies find the sites and build the theme parks, while we will look after the branding.
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