nudge theory(change management) Flashcards
(5 cards)
1
Q
aims of nudge theory
A
persuade to make the right decision without them realising
make sensible choices
2
Q
nudge theory guide lines
A
transparent and honest
not misleading
easy to opt out
for good reason
3
Q
walking meeting advantages and disadvantages
A
promote healthy life style
boost morale-change environment
disability
look after children
weather
4
Q
nudge advantages
A
encourage better habits-work life balance
increased customer engagement-increase sales and profit
relatively cost effective-profitability-cashflow-growth
5
Q
nudge disadvantages
A
potential manipulation-unethical-bad rep
backfire/unintended consequences-not effective-waste of time
getting it right isn’t easy-waste of time and money
