Flashcards in Observational learning introduction Deck (13):
Define: observational learning
a type of learning that occurs when someone watches or listens to a model’s actions and their consequences to guide future behaviours.
Who or what is being observed
2 types of models?
live models and symbolic models
Define: live model
A real-life person who demonstrates or explains a behaviour
Define: symbolic model
Real or fictional characters in the media who displays the behaviour
What is observational learning aka as? Why?
modelling: because we watch and imitate models
Explain how we acquire behaviour in observational learning?
We are INDIRECTLY conditioned(vicarious conditioing) by observing another's conditioning (we don't personally experience the behaviour or consequences)
Define: vicarious conditioning
a person observes the model’s behaviour being reinforced or punished; they subsequently replicate, modify or refrain from the behaviour.
Define: vicarious reinforcement
when the model’s observed behaviour is reinforced, an observer is more likely to replicate their behaviour.
Define: vicarious punishment
when the model’s observed behaviour is punished, an observer is less likely to replicate the behaviour.
How active is observational learning?
MORE ACTIVE than operant or classical conditioning
WHy is observational learning known as the bridge between conditioning theories and contemporary cognitive learning theories?
it involves cognitive processes (attention, memory and motivation) and learning processes (conditioning, reinforcement and punishment).