Topic 6: Lead Scoring and Data Tools Flashcards Preview

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Flashcards in Topic 6: Lead Scoring and Data Tools Deck (102)
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1

How often/when do lead scores recalculate?

Lead score is recalculated immediately upon activity or update to scoring model. If no activity, Eloqua will re-score after 24 hours.

2

If someone does not open Elouqa email for several weeks, but does so upon return from vacation, when is the lead score recalculated?

24 hours after the email is delivered.

3

You are setting up a program in program builder and are not done, but want to check to see if a portion of your program works properly. When you do so, you receive an error telling you that some portions of your program are not setup. Do you override this message? Go to the acitons that are not completed and turn them off? Go to the actions that are completed and select “wait”?

Change the action for each incomplete step to "No Action- Pass through".

4

Validation can be completed on what data entities?

Contacts, Companies, Prospects

5

What engagement activities would cause a lead score change? Visited site for more than 30 minutes? responded to campaign?

...

6

What is the evaluation time for programs runs in priority mode? For example, if a program runs at 1:54 pm? What time will it finish?

5 minutes. 1:59 pm.

7

What triggers an internal event: Match rule eval, Cloud Connector execution, new segment created?

It looks as if cloud connectors and match rules can both trigger an internal event

8

Can a decision rule in Program Builder evaluate open text entries?

Yes. There is a "contact field has value" and "contact field comparison".

9

Can you target a specific asset when segmenting an audience - in other words, can you segment if a specific form was submitted?

Yes you can create a segment that targets a specific asset such as form submissions.

10

On what entities do update rules apply?

Contacts, Companies, Prospects, or Custom Objects

source: http://topliners.eloqua.com/groups/cx-central/blog/2014/03/03/how-to-create-an-update-rule-set-with-a-lookup-table

11

Which three changes can be made after a Match Rule has been created and saved?

Add a Match Rule Exclude Criteria
Add a Match Rule Criteria
Edit a Handler Set

12

True or False: It is possible to edit the data entities being matched after a Match Rule has been created and saved.

False.It is not possible to change the entities that are being matched once the match rule has been saved;

13

True or False: It is possible to Add a Match Rule Criteria after a Match Rule has been created and saved.

True.

14

If a contact meets multiple criteria in an Update Rule Set, how will the value be determined?

The last criteria met will determine which value to set.In an Update Rule Set, rules are evaluated from top-to-bottom. The last evaluation performed is the one that results in the value being set.

15

What entity pair can be matched against one another in a Match or Deduplication Rule?

Contacts, Companies, and prospects

16

True or False: Deduplication Rules let you perform actions against non-matches; Match Rules do not.

True.

17

True or False: Match Rules let you perform actions against non matches; Deduplication Rules do not

False.

18

True or False: Match Rules let you perform actions against matches; Deduplication Rules do not

False.Both Match Rules and Deduplication Rules let you perform actions against matches.

19

True of False: Both Match Rules and Deduplication Rules match between different data entities (ie. contacts «» accounts)

True.

20

What Validation Rule would allow you to remove all "$" symbols in a specific field?

Find and Replace.

This allows you to locate specific characters ($) and replace them with another value (null).

21

True of False: Match Rules can evaluate whether a contact field value matches a value in a Select List

False. Match Rules cannot evaluate whether a contact field value matches a value in a Select List

22

True of False: More than one Update Rule Set can evaluate the same Lookup Table

True.

23

True of False: Rules in an Update Rule Set can be re-ordered by dragging and dropping them

True.

24

True of False: Wildcard characters (?*) can be used in Lookup Table values

False.

Wildcard characters (?*) cannot be used in Lookup Table values

25

What three actions can be performed after a Lookup Table has been created, saved, and populated with values?

Replacement Value Column Name can be edited

Lookup Value Column Name can be edited

All Lookup Table entries can be exported

26

True or False: The case-sensitivity setting can be changed after a Lookup Table has been created, saved, and populated with values.

False.

You cannot change the case-sensitivity setting after saving the lookup table; you will need to re-create the Lookup Table if changes are required to this setting.

27

True or False: The Lookup Table entries can be exported after a Lookup Table has been created, saved, and populated with values.

True.

28

What Data Tool can you directly upload values into?

Lookup Table

Lookup Tables are designed for large sets of data and therefore allow for values to be directly uploaded into them.

29

Where would you create an update rule?

Contact » data tools

30

You can drag and drop update rules for what purpose?

to change the order of execution