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Flashcards in Week 2 Deck (11)
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1
Q

Is consumer choice considered to be conscious or unconscious decision making?

A

Conscious (and deliberate)

2
Q

Who identified unconscious influence on consumers’ behaviour?

A

Milliman (1986)

3
Q

What are the 3 types of consumer decisions?

A
  • Extended problem solving
  • Limited problem solving
  • Habitual decision making
4
Q

What is the information processing perspective?

A
  • people will carefully integrate info about a product
  • weigh up pros and cons of alternative before deciding
  • arrive at a satisfactory conclusion
5
Q

Some purchases don’t follow the information processing perspective because they are: (3)

A
  • irrational
  • impulse purchases
  • contrary to predicted rational models
6
Q

What is constructive processing?

A

The sequence of events that consumers use to evaluate the effort to make the choice and then choose a suitable strategy

7
Q

Consumers make choices based on what kind of responses?

A

Emotional

  • Can be non-rational
  • Can be rational and valid information processing based decisions
8
Q

What are the 3 theories behind how emotions influence decision making?

A
  • Cognitive appraisal theory - thinking results in emotion
  • Affective events theory - experiencing an affective event can create an emotion that leads to an affective-driven attitude and behaviour
  • Affective control theory - explains the changes in our thoughts and behaviours to maintain our emotions, as opposed to changing our emotions to be consistent with our thoughts and behaviours
9
Q

What is the affect as information process approach?

A

Suggests that decisions can be made on the basis of how we feel about an item

10
Q

What is the Emotion as Social Information (EASI) model?

A

Explains how others use our emotions to make decisions and judgements (e.g. reading an angry review, basing actions off that)

11
Q

People are influenced in one of two ways. These ways are:

A
  • Inferential processes (e.g. decide not to buy)

* Affective responses (e.g. post your own comment)