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Consumer Behaviour

This class was created by Brainscape user Shona Krishna. Visit their profile to learn more about the creator.

By: Shona Krishna
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Decks in this class (8)

Week 2
Is consumer choice considered to ...,
Who identified unconscious influe...,
What are the 3 types of consumer ...
11  cards
Week 4 - Motivation and Values
What is a utilitarian need,
What is a hedonic need,
What are the two types of motivat...
50  cards
Week 5 - Perception learning memory
What is sensation,
What is perception,
What is the study of perception
81  cards
Week 6 - Attitudes and Attitude Change
What is volitional behaviour,
Attitudes are expected to be cons...,
Attitudes have direction and inte...
54  cards
Week 8 - Self and Personality
When it comes to self eastern cul...,
When it comes to self western cul...,
The self can be divided into what...
48  cards
Week 9 - Groups and Social Connections
What are reference groups,
A strong reference group influenc...,
A weak reference group influence ...
47  cards
Week 10 - Income and Social Class
The average standard of living co...,
Define social class,
What are the components of social...
56  cards
Week 11 - Culture
What is cultural variation theory,
What are hofstedes 5 dimensions o...,
What is power distance hofstedes ...
34  cards

More about
Consumer Behaviour

  • Class purpose General learning

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