Week 23 Flashcards
When and how did social psychology emerge as a scientific discipline?
Who played a key role in refining social psychology as an experimental science?
Social psychology began when scientists systematically measured human thoughts, feelings, and behaviors (Kruglanski & Stroebe, 2011). Early experiments on group behavior were conducted before 1900 (Triplett, 1898), and the first textbooks were published in 1908 (McDougall & Ross).
Kurt Lewin and Leon Festinger refined the experimental approach in the 1940s and 1950s. Lewin, known as “the father of social psychology,” emphasized dynamic interactions among people, while Festinger’s 1954 book Research Methods in the Behavioral Sciences promoted measuring variables, using lab experiments, and sometimes deceiving participants to test hypotheses.
How did World War II influence social psychology research?
Researchers sought to understand obedience under Adolf Hitler, leading to studies on conformity by Sherif (1936) and Asch (1952), obedience by Milgram (1974), and the impact of social roles by Zimbardo in his 1973 prison experiment. These studies showed the power of conformity, authority, and social settings in shaping behavior.
What is social cognition?
The study of how people think about the social world.
an understanding of how our knowledge about our social worlds develops through experience and the influence of these knowledge structures on memory, information processing, attitudes, and judgment.
What is social neuroscience?
The study of how our social behavior both influences and is influenced by the activities of our brain
What is a social situation?
the people with whom we interact every day.
These people include our friends and family, our fraternity brothers or sorority sisters, our religious groups, the people we see on TV or read about or interact with on the web, as well as people we think about, remember, or even imagine.
What is social influence?
The process through which other people change our thoughts, feelings, and behaviors and through which we change theirs
What is the person-situation interaction? Who formalized this?
The joint influence of person variables and situational variables
- Formalized by Kurt Lewin
Behaviour = f (person, social situation)
Lewin’s equation indicates that the behavior of a given person at any given time is a function of (depends on) both the characteristics of the person and the influence of the social situation.
How does the social situation influence human behavior?
Social situations shape behavior by teaching norms, values, and expectations (Baumeister & Leary, 1995). Even when alone, internalized social rules guide actions, such as obeying traffic laws.
What is a key principle of social psychology regarding personality and behavior?
The social situation is often a stronger determinant of behavior than personality. Social psychologists focus on situational influences, such as authority and group pressure, rather than just individual traits (Milgram, 1974).
Why do people often underestimate the power of social situations?
People tend to believe actions are based on personal choices rather than external influences, even though research shows that extreme behaviors, like cult suicides or terrorism, are often shaped by social contexts (Gilbert & Malone, 1995).
What is social support?
The perception or actuality that we have a social network that can help us in times of need and provide us with a variety of useful resources (e.g., advice, love, money).
How do social exclusion and ostracism affect individuals?
Social exclusion causes emotional pain that can be more intense than physical pain (Chen et al., 2008). It increases the desire to reconnect and heightens sensitivity to social cues (Bernstein et al., 2008; Maner et al., 2007).
Ostracism, such as the silent treatment or Amish Meidung, is used to enforce conformity and can lower self-esteem, especially in adolescents (Sebastian et al., 2010; Bastian & Haslam, 2010).
What are social norms? How do they develop?
The ways of thinking, feeling, or behaving that are shared by group members and perceived by them as appropriate
Social norms are shared beliefs about appropriate thinking, feeling, and behavior within a group (Asch, 1955; Cialdini, 1993). They develop through social influence and guide customs, traditions, and societal expectations.
How does social influence shape behavior?
Social influence can be passive, such as adopting beliefs and behaviors unconsciously, or active, where individuals deliberately try to change others’ opinions (e.g., jury persuasion, advertising, cult messages).
Individualism -
Collectivisim -
Western society, east asian
Individualism - Western society
Collectivisim - East-Asian
research conducted by Shinobu Kitayama and his colleagues (Uchida, Norasakkunkit, & Kitayama, 2004) found that _________ were more likely to experience happiness as a result of their connections with other people, whereas _________ were more likely to experience happiness as a result of their own personal accomplishments.
East-asians, Westerners
and why might this be?
research conducted by Shinobu Kitayama and his colleagues (Uchida, Norasakkunkit, & Kitayama, 2004) found that East Asians were more likely than to experience happiness as a result of their connections with other people, whereas Westerners were more likely to experience happiness as a result of their own personal accomplishments.
Because of cultural norms - more collectivist in East Asia, more individualist in Western society
How does social psychology help us understand behavior?
It explains behavior through person-situation interaction, evolutionary adaptation, and the influence of social norms, which shape thoughts, feelings, and actions.
How do cultural differences impact social behavior?
Cultural orientations, such as individualism vs. collectivism, influence everyday interactions and societal norms.
What does the term attitude mean in social psychology?
social psychologists reserve the term attitude to refer to our relatively enduring evaluation of something, where the something is called the attitude object.
attitude: A psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor.
attitude object: A person, a product, or a social group
What are attitudes in social psychology?
Attitudes are evaluations that reflect preferences for or against an object, expressed through likes, dislikes, love, or hate.
They connect the self-concept to the attitude object and are a core part of identity.
How do people develop attitudes?
Attitudes form through genetic inheritance, direct and indirect experiences, media influence, and social interactions. Some attitudes are widely shared (e.g., fear of snakes), while others (e.g., music preferences) are more individualized.
What are the three components of attitudes?
Attitudes consist of:
- Affect (emotional response, e.g., “I love chocolate ice cream”)
- Behavior (actions, e.g., “I frequently eat chocolate ice cream”)
- Cognition (thoughts and beliefs, e.g., “Chocolate ice cream has a rich taste”)
Some attitudes are more driven by one component than others.
Which component of attitudes is generally the strongest and most important?
The affective component (emotions and feelings) is generally the strongest and most important in shaping attitudes, including decisions like voting.
Why do human beings hold attitudes?
Attitudes are useful because they help us make quick decisions about behaviors, people, and objects, guiding us on what to approach or avoid. This ability has had evolutionary benefits.