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Jessica Pattison
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Decks in this class (19)
Research Process
What are the stages of the resear...,
What is the process of defining t...,
What is the iceberg principle 3
7
cards
Interviewers and Focus groups
What is quantitative research 1,
What is qualitative research 2,
What are the advantages of qualit...
8
cards
Projective Techniques
What is an association technique 1,
What are completion techniques 2,
Advantages of projective techniqu...
4
cards
Observation and Ethnography
What is observation 1,
What is structured observation 2,
What is unstructured observation 3
10
cards
Secondary Data
What is secondary data 1,
Why we should be concerned about ...,
Disadvantages of secondary data 3
4
cards
Survey research
What is survey research 1,
Disadvantages of survey research 2,
What is a random sampling error 3
9
cards
Big data
What is big data 1,
Why is big data important 2,
What aret the three v s of big da...
7
cards
Experimental research
What is the independent variable 1,
What is a experimental group 2,
What is a control group 3
16
cards
Experimental research and Test Marketing
What does the quasi experimental ...,
What is the other type of experim...,
What are the quasi experimental d...
12
cards
Measurement
What is the normative scale 1,
What is the ipsative scale 2,
What is rating 3
17
cards
Questionaire Design
What are the two basic criteria f...,
What are personal interviews good...,
What are telephone interviews goo...
13
cards
Sampling
What is a census 1,
Why is sampling often more benefi...,
What is random sampling error 3
18
cards
Univariate statistics
What is the difference between de...,
What are sample statistics and po...,
What is a frequecy distribution 3
12
cards
Univaritive statistics Part 2
What is a hypothesis in statistics 1,
What is the purpose of hypothesis...,
What is the significane level a 3
14
cards
Bivariate
What is the purpose of a test of ...,
Blank 2,
When do you use an independent sa...
14
cards
Test of association
What are test of associations 1,
What are the four common tests of...,
When do you use pearson s correla...
19
cards
Multivariate statistical analysis (analysis of dependence)
What is multivariate analysis 1,
What is the difference between de...,
When would you use partial correl...
14
cards
Analysis of interdependence
What is exploratory factor analys...,
What are factor loadings 2,
What are eigenvalues in factor an...
6
cards
Communicating research results
What is the purpose of a research...,
Name the five key elements of com...
2
cards
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MART212
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